Jack Myers TomorrowToday forecasts that web-based investment using online video and audio commercials will more than double between 2016 and 2020. Increased consumer broadband access, effectiveness of video & audio commercials in web advertising, and increased publisher audio/video inventory are factors in this growth. Facebook display ads are included in the display category. YouTube and Facebook video are included in the online-originated video category. Online-originated audio includes Pandora, Spotify, Podcasts, et al.
Download Now: Marketers Embrace Video & Audio Commercials for Web-Based Ad Spend
![Download Now: Marketers Embrace Video & Audio Commercials for Web-Based Ad Spend](/media/articles/Annual-Economic-Forecast-2018_2.6-COVER_vxFnjF8.jpg.550x380_q85_box-0%2C0%2C1650%2C1145_crop.jpg.webp)