Jack Myers TomorrowToday forecasts that web-based investment using online video and audio commercials will more than double between 2016 and 2020. Increased consumer broadband access, effectiveness of video & audio commercials in web advertising, and increased publisher audio/video inventory are factors in this growth. Facebook display ads are included in the display category. YouTube and Facebook video are included in the online-originated video category. Online-originated audio includes Pandora, Spotify, Podcasts, et al.
AlertMeDownload Now: Marketers Embrace Video & Audio Commercials for Web-Based Ad Spend
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Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast 2000-2020
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