Jack Myers TomorrowToday forecasts that web-based investment using online video and audio commercials will more than double between 2016 and 2020. Increased consumer broadband access, effectiveness of video & audio commercials in web advertising, and increased publisher audio/video inventory are factors in this growth. Facebook display ads are included in the display category. YouTube and Facebook video are included in the online-originated video category. Online-originated audio includes Pandora, Spotify, Podcasts, et al.
The full report is available to all MediaVillage member companies. Non-member companies may purchase the 45-page detailed report "Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast 2000-2020" for $4,950 by clicking below. To verify if you are a member company, please email firstname.lastname@example.org.
File Size: 6.2 MB
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.