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Download Now: Marketers Embrace Video & Audio Commercials for Web-Based Ad Spend

Download Now: Marketers Embrace Video & Audio Commercials for Web-Based Ad Spend

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Jack Myers

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Jack Myers TomorrowToday forecasts that web-based investment using online video and audio commercials will more than double between 2016 and 2020.  Increased consumer broadband access, effectiveness of video & audio commercials in web advertising, and increased publisher audio/video inventory are factors in this growth.  Facebook display ads are included in the display category.  YouTube and Facebook video are included in the online-originated video category.  Online-originated audio includes Pandora, Spotify, Podcasts, et al.

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Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast 2000-2020

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Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection… read more

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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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