Much has been written about the state of commerce today. It's either dying or thriving, thanks to online competition, depending on who you talk to. But after attending Shoptalk in Las Vegas March 3-6, it's clear that retail's transformation is picking up steam as retailers build out and reap the benefits of a robust omnichannel program, and direct-to-consumer brands fuel growth in stores, and online marketing remains the key to achieving personalization.
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