Marketers Waste Millions During the Holiday Season - But Efficiency isn’t Out of Reach

The last quarter of the year is the most crucial time of year for marketers. It accounts for more than 50% of brands’ annual revenue and makes up the highest proportion of media budget allocation, at around 30% of total annual ad spend. So many holidays falling in quick succession means buyer intent is at an all-year high, giving marketers a golden opportunity for brands to attract customers - it’s so important that they get their advertising right.