Marketing Florida Sunshine

As vice president of global brand at Visit Florida, the state’s official tourism marketing corporation, Susannah Costello directs an integrated marketing team of 23, oversees 10 agencies, and works with numerous partners from across the globe. In some respects it’s like conducting a 60-piece orchestra -- without the benefit of having everyone in the same room. While challenging, Costello is quick to credit her “amazing team of brand managers and channel directors” for remaining grounded in the brand story.