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Marketing Florida Sunshine

Marketing Florida Sunshine

Author

Ken Beaulieu photo

Ken Beaulieu

Publish date

March 22, 2016

Channel

ANA
4

As vice president of global brand at Visit Florida, the state’s official tourism marketing corporation, Susannah Costello directs an integrated marketing team of 23, oversees 10 agencies, and works with numerous partners from across the globe. In some respects it’s like conducting a 60-piece orchestra -- without the benefit of having everyone in the same room. While challenging, Costello is quick to credit her “amazing team of brand managers and channel directors” for remaining grounded in the brand story.

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Ken Beaulieu photo

Ken Beaulieu

Ken Beaulieu is Vice President of Marketing and Communications for the ANA, where he oversees publications, email communications and social media. A 20-year publishing veteran, Ken previously served as editorial director for The Pohly Company, develop... read more

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