John Olson is an indefatigable 97-year-old Maine lobsterman who is still working on the water after nine hard decades. Olson's story is aspirational in its own quaint way. While his longevity offers valuable life lessons, and it's easy to admire his work ethic and endurance, there are aspects of his story that also resonate with those of us who market to age. If you're always fishing for marketing insights, valuable lessons can come from anyone — even an iconic Maine lobsterman.
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