Yaniv Davidson, founder of Tunity, studied engineering before moving into the mobile space doing R&D for Intel and as CTO of a security startup. From there he moved into the digital sphere, advising Fortune 500 CEOs at BCG and as Vice President in a WPP-funded start up where he saw how brands were spending money on media. His company, Tunity, uses mobile technology to stream audio to users in front of out-of-home screens where the audio might be muted such as airports, sports bars and gyms.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.