"Matchmaker, matchmaker, make me a match" was the once famous song sung by Tevye. Now-a-days, Patti Stanger, host of The Millionaire Matchmaker, is singing a new tune. Playing cupid, Patti and her staff match the dating impaired millionaire with a suitable set of potential partners - she doesn&#8217;t do this with a &#8220;love potion&#8221; she does it by identifying The Right Audience&#174;. Similarly, TRA&#8217;s Media TRAnalytics&#174; helps multi-millionaire media plans know which networks, dayparts and programs match best with their most desirous targets so they can air their ads in environments that lead to a marriage generating higher ROI. In the example below, Patti would encourage Liquor, Razors and Skin Care products to &#8220;date&#8221; the viewers on her show as a perfect match. Help your media plan look its best and to find its Right Audience to grow sales.For more information, please visit us at www.traglobal.com/blog or send an email to firstname.lastname@example.org.