With a changing and transforming media landscape, the tried and true approach to business issues no longer works. What are the Mavericks of Media doing to meet the demand and harness the opportunities that this new media ecosystem presents? "We are survivors, not just of COVID. We have adapted, adjusted and multi-tasked our way to 2021," noted Audra Priluck, vice president, business development, media & entertainment at Maru/Matchbox, and host of the annual Mavericks of Media event presented by Informa Connect. The past year has shifted the way we do business with effects that can impact years ahead. What are the trends and opportunities?
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.