OpenSlate CEO Mike Henry on Measuring TV Inventory in the Digital Space

CEO Mike Henry describes OpenSlate as a social video analytics company that focuses on measuring the nature and quality of content. Concentrating strictly on the measurement aspects of digital video, specifically YouTube, has given the company a unique perspective on the treatment of TV inventory in the digital space. "Our quantitative approach to measuring and scoring the value of content to brand advertisers has made OpenSlate the industry standard for social video data," he says. "Today, we power YouTube media targeting for many of the world's largest media buyers."