Media Agency Reviews: Billions in Play

By The Myers Report Archives
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Media Agency Reviews: Billions in Play

  • Mondelez in review ($2B)

    • Incumbents/Contenders: Dentsu Aegis Network, MediaVest

  • General Mills in review ($829.8MM)

    • Incumbents: Zenith | Contenders: TBD

  • Johnson & Johnson (overseas only) in review ($1.6B)

    • Incumbents: Split regionally by IPG and Omnicom | Contenders: TBD

  • Sony in review ($620.3MM)

    • Incumbents: UM (Entertainment) Mediacom (mobile - global) Carat (mobile - US, PlayStation)| Contenders: Likely UM, Mediacom, Carat + other

  • 21st Century Fox in review ($767.48MM)

    • Incumbents: Zenith, Vizeum + others| Contenders: TBD

  • P&G in review ($2.66B) - Consolidating all global media under 1 agency

    • Incumbents: Starcom (US), Carat (Can), Mediacom (Int'l) | Contenders: TBD

  • CVS Health in review ($84.4MM)

    • Incumbents: Mindshare | Contenders: Mindshare, +TBD

  • Citibank in review, aims to consolidate accounts in closed review ($332.5MM)

    • Incumbents: MEC, Starcom | Contenders: MEC, Starcom

  • Daimler AG (international) in review

    • Incumbents: Not published | Contenders: TBD

  • Volkswagen in review (Global $4B)

    • Incumbents: Mediacom | Contenders: TBD

  • Coca-Cola in review ($400MM)

    • Incumbent: MediaVest | Contenders: MediaVest, MediaCom, Carat, UM

  • Unilever in review ($5B) decision expected 12/15

    • Incumbents/Contenders: Mindshare, Initiative, PHD

  • L'Oréal in review ($780MM) decision expected 12/15

    • Incumbents/Contenders: UM (traditional), Digitas (digital)

  • Kmart in review ($560MM) decision expected soon

    • Incumbents/Contenders: Havas Media

  • Coty in review ($600MM) decision expected in June

    • Incumbents/Contenders: OMD, Havas Media, Zenith Media

  • Visa in review ($250MM) decision expected in June

    • Incumbents/Contenders: OMD

To read more about the reviews, check out the following reports at

Pitch Mania, Part One: Account Shockers!
By Brian Jacobs
Something very strange is happening. Pretty well every large advertiser you've heard of has put its media account up for review over the last few weeks. According to Advertising Age, the list includes General Mills; Sony; 2... Read more »

Stuart Elliott: Mediapalooza or Mediapocalypse?
By Stuart Elliott
It may turn out to be a good thing that the Cannes Lion organization has decided to forgo presenting its Media Network of the Year Award for 2015. If there had been an awards ceremony, the winners likely would have been no-... Read more »

Media Agency Reviews Abound
By Mike Drexler
In just the last few weeks we have seen almost a dozen agency media reviews. Why is it happening? Certainly not because their agencies have suddenly all become incompetent. Read more »

Welcome to $30 Billion in Media Agency Reviews
By Jack Myers
The more than $30 billion now up for media review reflects the massive shift in our industry. It's been building since 1993, when the Internet browser Mosaic was introduced. It's now bursting upon us in a tsunami of activity... Read more »

Procurement: Media Consolidation is Good
By Jack Myers
Media executives have fallen prey to the easy route of blaming procurement for all the industry's current woes. Some of their complaints are well-founded. The reality is, however, that procurement is here to stay and these ... Read more »

Those Coca-Cola Connections
By Brian Jacobs
Following hot on the heels of the flood of media agency pitches featured earlier this week in The Cog Blog comes the news that two WPP operating companies have made the short-list for the strategic planning component of the... Read more »




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