The more than $30 billion now up for media review reflects the massive shift in our industry. It's been building since 1993, when the Internet browser Mosaic was introduced. It's now bursting upon us in a tsunami of activity. How many executives in decision-making authority are actually embracing the future and how many remain embedded in the past? Business executives have been trained to be cautious; to secure the present before investing in the future. In times like these, when there is declining security in established business relationships, it's near impossible to know which way to turn.