Something very strange is happening. Pretty well every large advertiser you’ve heard of has put its media account up for review over the last few weeks. According to Advertising Age, the list includes General Mills; Sony; 21st Century Fox; Procter and Gamble; Unilever; Coca-Cola; Volkswagen; Johnson and Johnson; L’Oreal. There may very well be some I’ve missed.
Pitch Mania, Part One: Account Shockers!
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