Something very strange is happening. Pretty well every large advertiser you’ve heard of has put its media account up for review over the last few weeks. According to Advertising Age, the list includes General Mills; Sony; 21st Century Fox; Procter and Gamble; Unilever; Coca-Cola; Volkswagen; Johnson and Johnson; L’Oreal. There may very well be some I’ve missed.
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Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more