Media executives have fallen prey to the easy route of blaming procurement for all the industry's current woes. Some of their complaints are well-founded. The reality is, however, that procurement is here to stay and these efficiency experts will gain increasing responsibility for and authority over media and marketing purchases.
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Jack Myers is, at his core, a producer and storyteller. As a high school student, he produced a live daily broadcast over his high school public address system. While at Syracuse University he produced a weekly talk show for the college radio station and co-… read more
