Media Frenemies Gather to Share Concerns About Data

Last week I attended an off-the-record meeting of executives from media companies AMC, A&E, NBCU, Google, Scripps, Univision, WWE and Viacom and measurement companies Nielsen, comScore and TiVo. It was convened by Gary Zander, President of Project One, to have a frank discussion about media analytics -- current challenges and possible solutions among, as he pointed out, “frenemies in an environment of coopertition. This is an opportunity to discuss topics of importance,” he said of the gathering. “In this case it is media and TV/video analytics. No one will be quoted in the press, so we can have an open dialogue.”