Media Insights Q&A with Dr. Angelina Li –AHL Consulting Inc. - Charlene Weisler

Dr Angelina Li is a member of the CTAM Research Committee and the Founder and President of AHL Consulting Inc The company was founded in 2000 and works across a range of disciplines from demand forecasting and market segmentation to customer satisfaction measurement and competitive benchmarkingThere are two videos included as part of the interview on the following subjectsSubject Length in minutesBackground 255AHL Consulting and the Cable Show 532The full interview can be viewed in its entirety at Weisler Media blogCW What do you see as the next big opportunity for Cable OperatorsAL I think the next big opportunity for innovation in the cable industry is for creating an integrated wireless network of all the devices used within a household inclusive of TV39s computers storage appliances laptops tablets and smart phones Such integration will make use of Internet Protocol IP and enable them to share content across disparate appliances as well as talk to each other Right now things like DVRamp8212for the most partamp8212are confined to the TV that the cable box is connected to so that in effect the viewer is tethered to that particular TV set With the advent of 4G technology and wireless broadband and the increasing popularity of mobile devices like laptops tablets smart phones etc interconnectivity of media is becoming quite critical Constraints on mobility are quickly becoming an intolerable hindranceNow you have something like the 39TV Everywhere39 initiative by companies like Comcast and Time Warner that acts as an evolution of DVR and VOD It allows the consumer to use cable operators or their competitors as the single source of programming across different appliances such as TV39s and computers and regardless of where they are geographically located as long as they can access the Internet This will afford consumers a new level of convenience in their information consumption and communicationThis is also a defensive opportunityamp8230a way to protect cable operators39 position as the main provider of Internet connectivity at home and the primary distributor of content for TV as well as for its new incarnations such as smartphones and tablet computers everywhere Once you are outside of the home and you rely on the wireless network say the 4G network you will realize that it is not as fast as what you get inside your home with the cable broadband connectivity Basically I think the next opportunity for cable operators is not so much a moving away from television but more so a branching outan acceptance of the fact that TV is going the way of the landline and becoming mobile and where cable companies failed to capitalize on cellular technology early on they have the opportunity to embrace and evolve with wireless technology within the home and to some extent also outside the home In short cable operator must create an integrated network using Internet protocol which gives the consumers ubiquitous content availability and connectivityCW And what do you see as the greatest challenge for operators in the next couple of yearsAL Going along with the discussion on the next big opportunity for cable operators ie the integration of mobile devices the advent of the 39TV Everywhere39 type service I think the biggest opportunity also presents the greatest challenge and that is how do cable operators build a business model for this type of networkBecause this move of transforming cableamp8212which has been a television based medium since its inceptionamp8212into the realm of Internet is unprecedented there39s really no business model in place How do you make a profit out of this instead of only using it as a way to appease customers and stay even with the increase of overthetop video and the new prevalence of mobile devicesI think it39s important for cable companies to focus on really increasing their technological capabilities and marketing these changes in a way that is understandable and appealing to the general populace You can see how important it is in the way phone providers battle with each other and trump up the advance from 3G to 4G and the subsequent fervor displayed by consumers It39s entirely possible for cable companies to provide households which presently receive around 20 mbps in the US with up to 100 mbps in Internet service which some cable companies are doing but it is something that will take a long time for wireless companies to match if they can match it at allThe thing is the problems facing cable operators have completely transformed from being about content and viewership and ratings to almost a purely technological discussion This is the new reality and the landscape is changing so very fastCW Angelina how can we get in touch with youAL Thank you Charlene My website wwwahlcicom has all my contact informationInterview conducted by Charlene Weisler Weisler Media LLC She can be reached through her research blog wwwWeislerMediablogspotcom email at WeislerMediayahoocom and wwwtwittercomweislermediaRead all Charlene39s MediaBizBloggers commentaries at Charlene WeislerCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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Media Insights Q&A with Dr. Angelina Li –AHL Consulting Inc. - Charlene Weisler

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