Media Minute with Jeff Minsky: Take a Minute and See What You May Have Missed!

Disney announced quarterly earnings and while Disney missed Wall Streetamp8217s expectations of 109mm subscribers they were in line with Disneyamp8217s internal projections Disney now has 104mm subscribers We learned that Hulu has 416mm subs and ESPN 138mm subscribersOn Monday the MRC met with Nielsen to discuss their findings that changes to Nielsenamp8217s panel methodology led to an undercounting in February 2021 of Total Usage of Television TUT from anywhere between 2 6 against P1849 Persons Using Television PUTs were understated between 1 4Sirius XM Media has consolidated the ad sales forces of SiriusXM Pandora and Stitcher to form SXM Media which will cover over 150mm listeners across radio streaming and podcasting In addition to the three core brands inventory across SoundCloud and NBC News and MSNBC ampamp CNBC podcasts will be available for purchase from the ad sales organizationDiscovery CEO David Zaslav revealed at this weekamp8217s MoffettNathanson conference that they are probably more than ok with losing viewers on cable platforms while cable would not be so ok with losing Discovery According to Zaslav Discovery Networks generates 20 of cable viewing share and only gets between 78 of distribution revenue Zaslav says that Discovery makes about 3 350mo per cablesat subscriber and then another 3 350 in advertising revenue from those subscribers Discovery brings in around 7 of ARPU for its adfree version and 10 of ARPU for its lightadhybrid option If cord cutting lost 1mm subs for Discovery theyamp8217d only have to pick up 650000 Discovery subs to replace that revenueFor the first time in its history The CW will be a full sevendayaweek broadcast network The home of Kara JorEl aka Supergirl will be adding two hours of original primetime programming to Saturday nights beginning in OctoberComcast revealed that they have 35mm Flex devices their streaming device and video platform for broadband only subs According to Comcast about half of those devices are active users in a given monthA number of highprofile shows announced that they will take their final bow with the 20212022 season amp8220This is Usamp8221 will finally run out of ways to manipulate our emotions Sales of Kleenex are anticipated to plummet Following a fairly controversial year Ellen has announced that she will end her talk show CBS cancelled the acclaimed comedy amp8220Momamp8221 which ends its run this yearYou may recall that Roku purchased Quibiamp8217s original content assets in a fire sale Thirty of those originals some of which were highly praised will launch on Roku on May 20thHot off the Press According to the newly release US Podcast Advertising Revenue Study from the IAB US podcast revenue rose to 842MM an increase of 19 with estimates that it will break the 1B mark this year and double to 2B by 2023 The study points to increase investment in content by leading audio platforms and the ability to dynamically serve ads vs traditional audio as the key drivers of this expansionHave a wonderful weekendA quick reminder to check out MeetingPrepcom the leading AI driven educational search platform for the Advertising and Marketing worldClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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Media Minute with Jeff Minsky: Take a Minute and See What You May Have Missed!

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Jeff Minsky

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Media Minute with Jeff Minsky: Take a Minute and See What You May Have Missed!

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