Advertisers, does your Media plan have the indefinable "something" that makes for star quality? Does your Media plan reach your brand purchasers or does it fall flat on substance? TRA&#8217;s Media TRAnalytics&#174; allows advertisers to find out exactly what networks, and programs work best to reach their targets and provide them with the highest return on investment.TRA&#8217;s patented Media TRAnalytics&#174; system matches media tuning behavior with actual purchases, creating the perfect opportunity to improve ROI. Advertisers are able to plan a successful ad campaign, thereby eliminating the freeloaders in their media plans. In the example below, viewers of FOX&#8217;s The X Factor purchased a whole range of products including; Salty Snacks &amp; Popcorn, Petcare &#8211; Dog, Energy Drinks, Toaster Pastries/Tarts SS, and Fabric Softener Liquid. Also, viewers were less inclined to purchase goods such as; Spirits/Liquor, Cheese, Diapers, Shelf Stable Dinners &amp; Entrees and Soups. To find out more about TRA, please visit www.traglobal.com.