MediaBizBuzz: A+E, GroupM, Yahoo, Sinclair and More

Ad Fraud Pirated Content Malvertising and Ad Blocking Costs Advertising Industry 82 Billion a YearAn IAB study finds more than half of the money lost each year derives from quotnonhuman trafficquot via AdAge Disarming the Ad Bomb Part 2 Ad Industry Eyes Temporal Planning via MediaPost Eye Tracking Reveals Hidden Truths About Effective Advertisingamp160AE Networks to Use AOL39s Programmatic Platform in Massive DealAE to use Aol39s programmatic ad platform ONE By Aol and publisher solutions amp8220to create a private marketplacequot via AdWeek Weamp8217ve All Been Working Programmatically Since 1970 Aolamp160President Bob Lord to Leave Company via WSJamp160GroupM39s Modi and Cablevision Forge Addressable TV PactThe partnership provides Modi with access to Cablevisionamp8217s Total Audience Application a proprietary platform that automates planning and optimization of advanced TV advertising campaigns via MediaPostamp160At Yahoo Pressure for Change Tests Boardamp8217s Loyalty to MayerDuring their regularly scheduled meetings which began Wednesday and continue through Friday the board is weighing whether to sell Yahooamp8217s core business via WSJ Yahoo Throwing in the Towelamp160Sinclair Signs Exclusive Deal with MarketronDeal gives Sinclairamp8217s stations exclusive access to Marketronamp8217s locationbased mobile advertising technology via Broadcasting ampamp Cable Opposite Cable and Streaming Syndicators Ramp Up Original Contentamp160YouTube Seeks Streaming Rights to TV Shows and MoviesTalks with television networks and Hollywood studios underway to bolster new YouTube subscription service YouTube Red and better compete with Netflix Hulu and Amazon via LA Times HBO vs Netflix vs AMC Who has the best original TV programming via BGR Telemundo Becomes 1st SpanishLanguage Network to Surpass 1 Million YouTube Subscribers via Broadway Worldamp160Nielsen Smartphones and the Internet are Eating Our TV TimeThe use of Internetready devices appears to have seriously cut into the time Americans spend watching traditional TV potentially undermining the notion that mobile devices serve as quotsecond screensquot via Associated Press Print media to revive attention spans to grow Edelman event hears 2016 predictions via PR Weekamp160ESPN Relaunches SpanishLanguage Websites in US Latin AmericaThe move aims to build a product tech and content management infrastructure that is global and flexible enough to be localized in any number of places via The Wrap Disney39s Cable Channels See Steep Subscriber Losses via Hollywood Reporteramp160Univision Launches Udisea ShortForm Video ChannelUdisea a play on the Spanish word for odyssey is part of a major push at Univision to grow its digital reach and appeal to the multicultural millennial audience via Variety Univision Postpones IPO via WSJamp160Spotify Trumps Pandora as the Worldamp8217s Favorite Music ServicePandora is still the most used service in the US but comes in at number three worldwide according to App Annieamp8217s music streaming report with SoundCloud just pipping it to the post via TheNextWeb CBSamp8217 Radiocom Launches Music Video Streaming Option via The Wrapamp160amp8220Bonesamp8221 Cast and Producers Take On Fox Over FeesThe fight is also over the money coming in from streaming deals an area of increasing tension in Hollywood via WSJ Fox Isn39t Laughing About an ABC Sitcom Called amp8220Fair and Balancedamp8221 via AdWeekamp160People on the MoveNBCUniversal named John Harrobin as Chief Marketing Officer for its Content Innovation Agency Harrobin was previously CMO of Verizonamp8217s consumer and mass business unit which includes FiOS Video and Internet services via NBCUniversalUnivision Comunications promoted Tonia Oamp8217Connor to Chief Commercial Officer and President of content distribution reporting to CEO Randy Falco She previously served as President Distribution Sales and Marketing via UnivisionMediaCom has promoted Andy Littlewood to the newly created role of Managing Partner Head of Knowledge to provide North American clients with faster access to the systems and services available through MediaCom and its parent organization GroupM MediaCom also named Tamara Alesi as Managing Partner Head of Digital Strategy via MediaComamp160Video PicksEssence Buy Keeps GroupM a Friend of Google Gotlieb via BeetTVTruth and Advertising amp8220South Parkamp8221 keeps the advertising industry in its sightsamp160The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillageMyersBizNet management or associated bloggers

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Philip Goldsmith

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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Philip Goldsmith

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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