MediaBizBuzz: ANA, Univision, Sony and the Long Tail of Measurement

ANA Probe Said to Find Rebates Lurking Behind US Ad DealsquotThere was some belief that this was just one bad apple but it seems to be pervasivequot said one marketer who attended last week39s briefing via WSJ The Vision Thing What It Means for Marketersamp160Tribune Rebuffs Gannett Again Gets Sued Changes Name to TroncNewspaper chain says it is now a quotcontent curation and monetization companyquot and new name stands for quotTribune online contentquot via Fortune Gannett Is Leaning Toward Dropping Bid to Acquire Tribune via Bloombergamp160Warner Bros Forms Warner Bros Digital Networks UnitNew division focused on building the studio39s owned digital and OTT video services will be led by Craig Hunegs current President of Business and Strategy at Warner Bros via Deadlineamp160Univision is Going Big on Programmatic Advertising Across All PropertiesMosaico trading platform will target display and video ads at Latino and Millennial viewers across Univision39s digital properties including The Onion via Adweek The Ad Automation and Programmatic Confidants Jon Mandel of Dogsled Enterprisesamp160Digital to Take Over Print as the Biggest Advertising Medium for Luxury BrandsZenith Optimedia predicts print will account for 286 of total luxury ad spend in 2017 down from 319 in 2015 and TV39s marketamp8208share will also decline over the same period via The Drum The Scariest Chart in Mary Meeker39s Slide Deck for Newspapers Has Gotten Even a Tiny Bit Scarier via Nieman Lab Print Media Conflicting Priorities for Sales Execsamp160comScore Says People Prefer Ads in Podcasts Over Any Other Digital MediumThe study of 2000 US respondents ages 1849 found that not only do listeners not mind hearing them amp160they act on them via Adweek VideoMetrics Firm Tubular Labs Raises 10 Million to Take on comScore Nielsen via Varietyamp160Most Networks Plan to Use C7 in UpfrontVideo Advertising Bureau poll finds majority expected to use C7 rather than C3amp160as the primary metric for sales during this year39s Upfront via Broadcasting ampamp Cable Introducing LivePlus amp8230 35Day Ratings as TV39s New Normal Struggles via Hollywood Reporter The ARF39s Gayle Fuguitt Announces the 2016 Audience Measurement Conferenceamp160Fox39s Murdoch MVPD OutofMarket Streaming quotInevitablequotquotWe think that most of the big MVPDs in the US will probably seek to go outofmarket competing with each other on an overthetop basisquot via Multichannel News Fox Disney OTT Upfront andamp160More amp160RBC Capital Marketsamp160Mondelez Makes Moves to Look More Like a Media CompanyPlanned media partnerships will acquire develop and distribute content to promote quotpower brandsquot in effort to reach consumers who increasingly avoid advertising via WSJamp160Facebook39s Using Its Muscle to Remake the Ad Tech WorldLast week alone Facebook shut down its last pure programmatic ad exchange FBX put the final nail in the LiveRail platform and expanded its Facebook Audience Network via Digidayamp160IBM Watson is Now Offering AIPowered Digital Ads that Answer Consumers39 QuestionsCampbell Soup Company Unilever and GSK Consumer Healthcare are some of the brands that will run the ads on Weathercom and the Weather mobile app via Adweekamp160Verizon39s MultiBillionDollar Play to Take on Netflix Amazon Google andamp160FacebookThe telecom giant which is in talks to acquire Yahoo wants a piece of the digital content revolution via Fast Companyamp160SelfDriving Cars Will Seriously Disrupt Advertising Here39s HowGoogle didn39t spend years investing billions in developing selfdriving technology for the fun of it it did so because it39s fundamentally an advertising company via VentureBeatPeople on the MoveSony Sets New Leadership Structure for TV Division in Wake of Steve Mosko39s Exit Reporting directly to Michael Lynton CEO will be Zack Van Amburg and Jamie Erlicht Presidents of Programming and Production Andy Kaplan President of Worldwide Networks Keith Le Goy President of Distribution and Amy Carney President of Advertiser Sales ampamp Research via Deadline Steve Mosko on His Sony Pictures TV Exit quotIt39s Been Brewing for a Whilequot via Hollywood Reporteramp160NBCUniversal Cable Entertainment Names Val Boreland EVP Content StrategyIn the newly created role Boreland will oversee content scheduling and acquisitions for USA Network Syfy Chiller and Cloo via DeadlineThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers

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MediaBizBuzz: ANA, Univision, Sony and the Long Tail of Measurement

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Philip Goldsmith

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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MediaBizBuzz: ANA, Univision, Sony and the Long Tail of Measurement

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Philip Goldsmith

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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