MediaBizBuzz: Digital Viewing, Disney, Spotify, A+E Networks and More

amp160IAB Study 26 of US Adults Now Watching Original Digital Video62 of those surveyed said they prefer original digital video over primetime TV because it allows them to watch their shows on their own schedule via Adweek Viewability Click Fraud Bots Top Advertisers39 Digital Ad Concernsamp160Retail Marketers to Lead Digital Ad Spending Through 2020EMarketer projects that retailers in the US will increase spending on paid digital advertising by 15 this year to 1509 billion accounting for 22 of digital ad spending in the country via WSJamp160New Research Says Programmatic Trading Will Become UbiquitousThe findings suggest that the industry is moving into a new growth phase in programmatic in which emphasis will shift toward quality transparency control flexibility and collaboration via MediaPost Turner39s Jason Baron on Ad Automation and Programmatic Trendsamp160Disney Shares Plunge as Earnings Rise but Miss EstimatesRevenue for the media networks unit that runs ABC ESPN and other TV networks was flat at 58 billion The unit39s cable networks business saw its revenue decline 2 to 4 billion via USA Todayamp160Spotify Pushes Further into Video with Original Slate of ShowsHaving amassed an audience of 75 million users Spotify is counting on video to bring in new customers and convince current ones to spend more time on the service via Bloombergamp160NBC39s Telemundo Announces Partnerships with Buzzfeed Mashable and Voxamp8220Our audiences crave immersive experiences across all screens that speak to their unique multicultural identityamp8221 via The Drumamp160AE Networks Announces Multiplatform Storytelling Hub and Social Media AgencyAE says newamp160unitamp160called 45th ampamp Deanamp160will be a fullservice agency that will focus on content creation distribution measurement and audience development for AE Networks and branded content partners via AE Networksamp160Comcast Buys French Startup StickyAds to Build Out Its Digital Video BusinessThe Parisbased startup will reportedly be rolled up into Comcast39s FreeWheel unit which helps TVcentric publishers like Comcast Viacom and Fox deliver digital video ads via Recodeamp160Kinetic Worldwide Latcom and Mediakeys Create First Global OOH Fulfilment PlatformPlatform facilitates neutral access to OOH inventory and audiences across 250 markets allowing clients to buy media around the world in one simple location via Kineticamp160Tribune Publishing Adopts amp8220Poison Pillamp8221 Defense Against GannettThe poison pill approach effectively prevents Gannett from going directly to Tribune Publishing shareholders with a tender offer for their shares forcing negotiations to run through the board via Chicago Tribuneamp160Yahoo Buyers Welcome amp8220Rationalamp8221 New Board Members as a Second Round of Bidding Proceeds The second round of bidders in the sale of Yahoo have begun holding allday meetings with Yahoo39s top management including CEO Marissa Mayer via Recode Yahoo Launches Custom Audience Targeting In Search via MediaPostamp160Screenvision Media Unveils quotConnected Cinemaquot ExperienceNew tech alliances with MovieTicketscom Timeplay Shazam EdisonX and Branded Entertainment Network give ability to engage with consumers before during and after their moviegoing journey via Screenvision John Partilla on Screenvision Media39s New Branding Focus Cinema Will Play Key Role in Building a Championship Media Planamp160MultiChannel Networks Contend With Ad Buyer Fatigueamp8220I think there is a little bit of a hangover going into the NewFronts this year Brands are saying amp8216Letamp8217s make sure we are maximizing our spending and reaching new peopleamp8217amp8221 via WSJ NewFront News and Views It39s a YouTube World Michael Wolff on Who39ll Win and Lose in Digital Media39s Mindless Rush to Video via Hollywood Reporteramp160Ads Evolve Into New Forms as Media Landscape ShiftsDuring the NewFronts Hulu and many other companies often using a rhetorical sleight of hand put forth the idea that ads are the products of symbiotic relationships rather than frustrating invaders via NY Times NewFront NewsViews Huluamp8217s Bold quotUpfrontquot amp8211 Plus Interactive Ads Advertising Legend Sir John Hegarty Explains the Danger of Opting for Digital amp8220Contentamp8221 Over OldFashioned Ads via Business Insideramp160Podcasts Surge But Producers Fear Apple Isnamp8217t ListeningFor podcasters to make money they need more information about their listeners and Apple is in a unique position to provide it via NY Timesamp160We Know People Read News on Their Phones But from What SourcesReport by the Knight Foundation and commissioned from Nielsen explores all the nooks and crannies of how people in the US access news on their smartphones via Nieman Labamp160Accounts on the Moveamp160Diageo39s Global Media Agency Review Comes Amid Greater Scrutiny of CostsCompany with global brands like Johnnie Walker Smirnoff Captain Morgan Tanqueray and Guinness is conducting its first global review with quota closed shortlist of agenciesquot Dentsu Aegis39s Carat network currently handles Diageo media in the US UK and APAC region via Adweekamp160The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillageMyersBizNet management or associated bloggers Image courtesy of GraphicStock

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MediaBizBuzz: Digital Viewing, Disney, Spotify, A+E Networks and More

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Philip Goldsmith

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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MediaBizBuzz: Digital Viewing, Disney, Spotify, A+E Networks and More

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Philip Goldsmith

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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