MediaBizBuzz: Fox, CBS, Nielsen, Upfronts and Under-Spending Brands

Fox Offers Advertisers Programmatic Sales and Cross Platform GuaranteesAudience Insights Manager suite amp8220enables brands to transcend traditional industry metrics to better target their audience and deliver their messageamp8221 via Deadline Interview Fox Execs Talk amp8220Too Much TVamp8221 Claim Take Jab at Netflix via Observeramp160CBS Plans to Sell Radio Station GroupMove acknowledges that the business has become slowgrowth and a drain on resources that can be better directed to content production and digital endeavors via Variety CBS Mulling Acquisition of Pay Cable Network Starz via Deadlineamp160Upfront 2016 TV Networks May Gain Upper Hand for First Time in YearsAdvertisers purchasing scatter inventory have found that prices have risen steeply since they bought similar time in the Upfront market When that dynamic occurs it typically augurs a more robust Upfront via Variety Upfront News and Views National Geographic Channel and Nat Geo WILD Upfront News and Views GSNamp8217s Show and Tellamp160Nielsen Launches Digital Audio Ratings to Quantify Broadcast Radioamp8217s Online ConsumptionNew solution will measure overtheair radio listening across mobile apps and web players regardless of ad model and device via Nielsenamp160It39s amp8220Boom Timeamp8221 for Podcast Advertising Ira Glass Just Hopes the Bubble Doesn39t BurstGlass said CPMs sometimes reach 50 to 60 for ads during the podcast of the popular NPR radio show he started two decades ago via Adweekamp160ABC and Warner Bros TV Sign Stacking Rights Deal for New SeriesIn a changing world where traditional offnetwork broadcastcable syndication is being replaced by digital windows on streaming platforms the old rules no longer apply via Deadline What Part of quot21st Century Mediaquot Don39t You Understandamp160ARF Brands Should Be Spending 31 Billion More This Year than They AreAdvertising Research Foundationamp8217s neuroscience research finds advertising is more likely to be encoded in longterm memory if people encounter it in multiple media via Ad Age Hispanic Ad Dollars are On the Rise But Holdouts Remainamp160Three Big Web Companies are Dominating Political Ad BudgetsGoogle Facebook and Twitter have become powerful platforms for political candidates But it may require another election cycle before smaller players can break into the big time via AdExchanger Marketers Still Eager to Increase Spending on Facebook and Google Study Finds via Ad Age How to Pick the Best Agency for Your Digital Initiativesamp160Verizon Boosts Content Delivery Capabilities with Volicon BuyVerizon to provide customers with a seamless way of taking existing broadcast feeds and channels directly to OTT cloudbased delivery models via Total Telecomamp160Facebook Debuts amp8220Lift APIamp8221 to Give More Marketers Ability to Study Ads39 ImpactquotPeople discover products in new places they39re using multiple devices on their path to purchase and they39re purchasing both instore and online making it difficult for advertisers to understand which of their advertising efforts are workingamp8221 via Adweekamp160Dish Sues NBCU Over Negotiation StatementsBreach of contract suit against NBCU over statements NBCU made about their carriage negotiations via Broadcasting ampamp Cable Racial and Ethnic Discrimination Charges Fly in TV Distribution Fights via Varietyamp160Mashable to Make Web Shows with NBCUniversal39s Bravo NetworkFour shortform Web series will appear this year the latest sign of the news websiteamp8217s growing ambitions in video and the first time Mashable will work with a traditional TV network via Bloombergamp160Tru Optik and Mindshare team up to help advertisers target with amp8220unprecedented precisionamp8221amp8220If youamp8217re advertising a new movie you can target consumers who have watched similar movies on a onetoone basis at scaleamp8221 via The Drumamp160Spotify to Pay Out 21 Million in Royalty DealAgreement with the National Music Publisheramp8217s Association over unpaid royalties covers all content between Spotifyamp8217s inception and June 30th 2017 via Recodeamp160Gannettamp8217s USA Today Network Picking Up Momentum with New Chief Content OfficerquotWe39ve come a long way fastquot Joanne Lipman said of the USA Today Network she has been directing for the last three months via Poynteramp160Ad Blocking Advertising amp8220Accounts for Half of Data Used to Read Articlesamp8221Publisher pages are amp8220bloatedamp8221 says report by Enders Analysis that finds 18 to 79 of data downloaded on mobiles is from ads via The Guardianamp160Confessions of a Programmatic Vet amp8220It39s Such a Mess Right Nowamp8221amp8220Brands pay agencies to run a programmatic campaign but agencies donamp8217t know how to use the required DSPs and DMPs So agencies turn to tech vendors to run the programmatic campaignamp8221 via Digidayamp160Image at top courtesy of Corbis The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillageMyersBizNet management or associated bloggers

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MediaBizBuzz: Fox, CBS, Nielsen, Upfronts and Under-Spending Brands

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Philip Goldsmith

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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Philip Goldsmith

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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