MediaBizBuzz: Publicis, Google, a Digital Ad Landmark and Lots of Streaming

amp160US Internet Ad Revenues Increased 20 in 2015Revenues reached a quotlandmarkquot 596 billion in the USamp160according to the Interactive Advertising Bureau39s annual study Mobile accounted for 207 billion up 66 from 2014 and digital video Increased 30 via IAB Legacy Media Ad Spend Will Continue to Outpace Digital Advertising Until 2021amp160Publicis Revenue Exceeds Estimates on North American GrowthQ1 revenue rose 89 to 229 billion euros quotThe second and third quarters are the period during which we will take the impact of budgets that have been lost with full forcequot via Bloombergamp160Publicis NotSoBad 2016 Ahead Pivotal Researchamp8203amp160Omnicom Beats Earnings Expectations for the First Quarter of 2016Advertising led organic revenue growth across the company39s four marketing disciplines with an increase of 79 CRM decreased 07 PR decreased 09 and specialty communications increased 22 via Ad Ageamp160Omnicom Margin Improvements on Track Pivotal Researchamp8203amp160Google Wants a Piece of the 70 Billion Linear TV Ad PieCompany unveils addressable TV product DoubleClick Dynamic Ad Insertion an update to DoubleClick for Publishers and improved search for TV shows via Ad Exchanger Alphabet39s MoneyLosing Moonshots Take Shine Off Google39s Ad Business via USA Today Cablevision Dives Deeper Into Addressable TV Ads and DAI with Google Partnership via FierceCable Turner39s Michael Strober on Unlocking the Keys to Higher TV ROIamp160Yahoo Bidders are Few and Far Betweenamp160but Include Verizon TPG and a Gang of ExesThe landscape of initial bidders for the Silicon Valley Internet giant is becoming clear and it39s a pretty small group of potential acquirers via Recode Yahoo Search Business Takes a Beating Mobile and Display Bright Spot via MediaPostamp160Nielsen Bumps Up Quarterly Cash Dividend on Q1 Profit GrowthBuy segment revenue grew 43 and Watch segment grew 63 on a constant currency basis driven by Total Audience Measurement framework and precision targeting and analytical solutions via The Wrapamp160YouTube Begins Tracking Offline Sales Impact for TrueView Video AdsGoogle is telling CPG advertisers that its video ads not only have brand impact but that they drive incremental sales too via Ad Exchangeramp160Verizon Hearst to Acquire Complex Media quotThe decision to acquire Complex is certainly a continuation of our media strategy which is focused on disruption that is occurring in digital media and content distributionquot via Variety Verizon Readies NextGen TV Service for Launch Later This Year via Varietyamp160Walt Disney Co39s ABC Sells Its Fusion Stake to Univision Exits Joint Venture Disney soldamp160its 50 stake in the venture back to Univision which plans to reposition several of its assets including Fusion as a quotmultiplatform destination for the new rising American mainstreamquot via LA Timesamp160ABC to Help TV Station Affiliates Compete in Streaming WorldClearinghouse initiative is designed to help ABC39s affiliated TV stations strike deals with distribution partners such as the Sony PlayStation Vue and DirecTV via LA Timesamp160Disney Wants to Invest in Major League Baseball39s Video Streaming CompanyIt39s a sign that the media giant wants to own the technology to help it power directtoconsumer video services via Recodeamp160Sony Streaming Service Creates VR Experience Designed for AdvertisersCrackle is creating some new experiences for advertisers including revamping the commercial model for binge viewing and introducing marketerdriven virtualreality experiences via Ad Age Crackle Launches on Comcast39s Xfinity via Broadcasting ampamp Cableamp160Amazon Ups the Ante on Streaming Video Challenging NetflixThe online retailer will begin offering its video streaming service as a standalone option for the first time A monthly subscription will cost a dollar less than the most popular plan from Netflix via WSJ Amazon Video to Offer Subscriptions to NBCU Comedy Service Seeso via Deadlineamp160Proximity Sensors in Stores and Elsewhere Surge New Report SuggestsMobile beacons and other proximity location tracking sensors continue to proliferate numbering 62 million as of the first quarter according to a new report from Proxbook via Ad Ageamp160Virtual Reality Lures Media Companies to a New FrontierquotNot a single media company isn39t thinking about what happens when the rectangle goes awayquot via NY Timesamp160Can Audio Go Viral on FacebookHere39s what happened when NPR ran an experiment for a month via Nieman Labamp160Video PicksHow Nielsen Plans to Tackle Streaming RevolutionNielsen chief executive officer Mitch Barns discusses how the company will measure newmedia audiences via Bloombergamp160The Rubicon Project CFOCOO Advertising In A Digital WorldMad Moneyamp8217s Jim Cramer spoke with the exec from one company that just hit a 52week high and can stand its own against Google in a digital worldamp160Image at top courtesy of Corbis The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers amp160amp160

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MediaBizBuzz: Publicis, Google, a Digital Ad Landmark and Lots of Streaming

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Philip Goldsmith

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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MediaBizBuzz: Publicis, Google, a Digital Ad Landmark and Lots of Streaming

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