MediaBizBuzz: Yahoo, AOL, GroupM, Nielsen and Plenty of Programmatic

Mobile Drives Continued Rise of Programmatic Digital Display AdsThis year, mobile programmatic spending will reach $15.45 billion in the US, representing 69.0% of all programmatic digital display ad spending. (via eMarketer)&#160;Native Ads to Make Up 63% of Mobile Display Ad Spend by 2020Report by Facebook and IHS study finds media buyers will spend $84.5 billion on mobile advertising by 2020, with native in-stream ads accounting for $53 billion. (via Marketing Land)+ The Age of Advertising Creativity in a Time of Disruption&#160;Verizon to Proceed with Yahoo Bid, Google Weighs OfferReport suggests potential suitors AT&amp;T Inc. and Comcast have decided against bidding, and first-round bids for the company&#8217;s main Web assets are due April 11. (via Bloomberg)+ Yahoo Gives Bidders Another Week, Moving Deadline to April 18 (via Re/code)+ How Yahoo is Trying to Save Its Media Business (via CNBC)&#160;Verizon Buys More Mobile Video by Investing in DreamWorks&#8217; AwesomenessTVAnother sign that Verizon really, really wants to be in the media business: It is buying 24.5% in AwesomenessTV, the tween-centric digital video company owned by DreamWorks Animation. (via Re/code)&#160;AOL Debuts a Self-Serve TV Ad Platform, Signs on Omnicom GroupAOL is not naming any supply-side sources yet, though the company claims advertisers can access national broadcast network inventory, not merely MVPD or local-network inventory. (via Ad Exchanger)+ AOL: We&#8217;ll Reach the Tipping Point for Addressable TV This Year&#160;Nielsen Gets Access to Dish Set-Top Box Data in New DealThe move should arm Nielsen to better compete with ComScore, which traditionally held an exclusive grasp on the set-top-box data. (via The Wrap)&#160;iHeartRadio Aims to Streamline Ad Buying with Programmatic RadioCompany partners with Jelli, which is launching a programmatic platform that promises to cut the time it takes to buy radio ads across the country from weeks to a few minutes. (via Adweek)+ iHeartMedia Gets More Time in Fight With Dissident Creditors (via Bloomberg)&#160;NBCU and Vox Will Start Selling Ads on Each Other&#8217;s SitesThe two companies are talking up their ability to run ads on roughly 20 sites, ranging from NBC.com to SyFy.com to TheVerge.com, which collectively reach over 150 million people a month. (via WSJ)&#160;FCC Proposes Baseline Privacy Protections Against ISP TrackingFCC says ISPs have too much visibility into their customers' online activities, and it doesn&#8217;t want them to misuse that information beyond what the customers would expect them to do with it. (via Tom&#8217;s Hardware)+ Stuart Elliott: Privacy Issues Affect Ad, Media Worlds&#160;WPP Moves Deeper Into Content with New MEC Agency, WavemakerNew agency is &#8220;a global specialist content offer that uses consumer insights to plan, create and evolve brand content strategies.&#8221; (via Adweek)&#160;Hulu is Now Being Offered as a Cable TV Channel on CablevisionTelevision is coming full circle. TV broadcasters have been moving programming online through streaming services like Hulu and Netflix. Now, Cablevision customers can watch Hulu through their set-top boxes. (via Quartz)&#160;Time Warner and Nielsen Will Study How Virtual Reality Affects the SubconsciousThe three-year partnership to study how video content -- both programming and advertising -- registers with viewers at a subconscious level by measuring eye-tracking, facial movement, heart rate and brain activity. (via Adweek)&#160;People on the Move&#160;From Sheryl Sandberg to Peter Chernin: Counting Down Potential Disney SuccessorsThe shocking and sudden departure of Thomas Staggs as Walt Disney Company&#8217;s COO Monday has blown open the race to succeed Bob Iger atop the entertainment giant. (via Variety)&#160;Rubicon Project Adds to Its C-level Suite with Creation of New CRO RoleHarry Patz, Jr. becomes company&#8217;s first chief revenue officer and Rob Deichert, Jr. hired as head of global revenue operations. (via The Drum)&#160;Image at top courtesy of Corbis. The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillage/MyersBizNet management or associated bloggers.

MediaBizBuzz: Yahoo, AOL, GroupM, Nielsen and Plenty of Programmatic

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Philip Goldsmith

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