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About us

MediaBizBuzz: Yahoo, AOL, GroupM, Nielsen and Plenty of Programmatic

Author

Philip Goldsmith

Publish date

April 08, 2016

Channel

MediaBizBuzz

A roundup of the week's key news from MediaVillage member companies and the wider media industry. This week, suitors prepare Yahoo bids, AOL debuts self-serve TV ad platform, GroupM wins Target media account, Nielsen gets set-top box data and the native and programmatic advertising markets continue to expand.

Philip Goldsmith

Philip Goldsmith is journalist, author and copywriter fascinated by the evolution of digital media and its impact on traditional publishing models. He has reported on a wide range of industries, including printing, publishing and paper manufacturing, and has… read more