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MediaBizBuzz: Yahoo, AOL, GroupM, Nielsen and Plenty of Programmatic

By Philip Goldsmith April 08, 2016 MediaBizBuzz Archives
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A roundup of the week's key news from MediaVillage member companies and the wider media industry. This week, suitors prepare Yahoo bids, AOL debuts self-serve TV ad platform, GroupM wins Target media account, Nielsen gets set-top box data and the native and programmatic advertising markets continue to expand.

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Philip Goldsmith

Philip Goldsmith is journalist, author and copywriter fascinated by the evolution of digital media and its impact on traditional publishing models. He has reported on a wide range of industries, including printing, publishing and paper manufacturing, and h... read more

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