MediaBizBuzz: Yahoo, Tribune, Verizon, Vice and Billboards

Yahoo Prepping to Auction Off Its Core Internet BusinessReports that company has begun sending nondisclosure agreements to prospective bidders rumored to include Comcast Verizon ATampampT and Time via Investoramp8217s Business Daily Yahoo exploring sale of 1 billion3 billion in amp8220noncore assetsamp8221 CFO via Reuters Yahoo Launches eSports News and Video Site via Variety Ad Agencies Weigh In On Yahoo39s Uncertain Future via MediaPostamp160Tribune Media WGN America Fight TVamp8217s Headwinds as amp8220For Saleamp8221 Sign Goes UpTribune takes 385 million writedown discloses that it has hired two investment banks to help sort through sale or partnership options for its various TV digital and data assets via Varietyamp160Vice Media Launches Its Own CableTV ChannelNew channel pledged to carry only about half of the 18 minutes of ads that most cable networks air in an hour So far most ad partners are still in the early stages of planning how to do business with Vice via WSJ Viceland Is Shaking Up TV Advertising by Running More Native Ads via Adweek AampampE Networks Abandons Glitzy Upfront Presentation via AdAgeamp160Comcast Accused of Violating NBC Merger Commitment and Net Neutrality RuleConsumer advocacy group Public Knowledge has asked regulators to stop Comcast from exempting its own streaming video service from Internet data caps via Ars Technicaamp160Turner Enlists IBMamp8217s Watson for Ad Sales Effortsamp8220Over time we are looking to turn ourselves more into a marketing services group than just an advertising sales teamamp8221 via WSJamp160Verizon and Hearst to Create TV for Mobile Millennial ViewersJoint venture will develop programming for young adults to watch on their phones and launch with channel for amp8220Millennials from the heartlandamp8221 and one offering a comedic take on current events via NY Timesamp160CBS Looking to Nail Down NFL Streaming DealNetwork is looking to secure a deal that will allow it to stream its NFL games to subscribers of its overthetop streaming service CBS All Access via AdAge Leslie Moonves on Donald Trump quotIt May Not Be Good for America but It39s Damn Good for CBSquot via Hollywood Reporteramp160Disneyamp8217s ESPN ABC Launch on Sonyamp8217s Vue Web TV ServiceItamp8217s the latest move by Disney to fend off worries about cordcutting eating away at its crown jewel of television business via The Wrapamp160Nielsen Doubles Down on Media Planning With Latest BuyAcquisition of Pointlogic an analytics tool that helps agencies and marketers plan crossplatform media buys comes as Nielsen prepares its Total Audience Measurement offering via AdAge Nielsen Separating Fact from Fictionamp160Advertising Company Will Use Its Billboards to Track Passing CellphonesClear Channel Outdoor is starting a new program called Radar that will use billboards to map realworld habits and behaviors from nearby consumers via NPR Sen Franken Demands Clear Channel Explain Its New DataCollecting Billboards via AdAge Andy Stevens of Clear Channel Outdoor Americas on OOH Researchamp160Tencent OMG and Omnicom to CoDevelop Data Mining ModelsChinese communications giant will partner with agency to create infrastructure for holistic data mining to improve media planning and buying efficiency via Campaign Asiaamp160xAd and Outfront Media Ink MarketPlace Beta PartnershipOutfront is beta partner for xAd MarketPlace the amp8220first and only fully transparent selfservice platform for the buying and selling of locationsamp8221 via PR Newswireamp160Rubicon Project Recognized as 1 Marketplace Internationally for Inventory QualityMobile application inventory and US desktop inventory each received highest possible rating in Pixalateamp8217s latest Global Seller Trust Index via Business Wire Pixalate Launches TruReach Metric for More Holistic View of Inventory Quality via MediaPostamp160Facebook Wants Celebrities for Its Live Streaming Service and Itamp8217s Willing to Pay CashIt isnamp8217t promising huge sums But itamp8217s still a big deal conceptually for a company that has previously shied away from licensing content or paying creators via Recode Facebook hits 3 million advertisers and reveals plan to woo small businesses via The Drumamp160Spotify is quietly funding a startup that could break open a whole new market for streaming music quotTwothirds of businesses play CDs stillamp8230 we stumbled on an area that hadn39t been digitizedamp8221 via Business Insideramp160Ad Blockers Are Making Money Off Ads And Tracking TooTheir business models arenamp8217t too far off from the very ones that publishers and advertisers use to make money on the web via Wired Mondelez We would welcome a bit of adblocking via Campaignamp160People on the Moveamp160Spotify Hires Former VH1 President Tom CalderoneTom Calderone formerly president of MTV Networksamp8217 VH1 has joined Spotify as global head of content partnerships via Varietyamp160Rubicon Projectamp8217s Global GM Jay Stevens DepartsCurrent senior vicepresident of Europe Oli Whitten is to take over Stevens39 role as head of international on an interim basis via The Drumamp160Accounts on the Moveamp160Ikea launches amp163300 million global media reviewWPP39s GroupM is believed to be the agency group that has the single largest part of Ikea39s business via Campaign After Mediapalooza 2015 activity heats up again via AdWeek Getting the Most from Your Media Buy Means Improving Metricsamp160Video Picksamp160Explain it Like Iamp8217m Eight Programmatic Buying With Computers Instead of People via AdAgeeXelate Builds Nielsen in to amp8216Enterprise Marketing Platformamp8217amp8220In talking to global CMOs for the last year itamp8217s clear they know this is a space they need to dig deeper inamp8221 via BeetTVImage at top courtesy of Corbis The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillageMyersBizNet management or associated bloggers

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Philip Goldsmith

AARP and the Ad Council Encourage People in Their “Pretirement” Years to Take Key Steps Toward Saving - Ad Council InSites

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