MediaBizBuzz.com for February 18, 2008: The Way Forward and More!

The dark side of technology its disruptive nature has recently struck with a vengeance The urgency of the Writers Strike The format war between Bluray and HDDVD Broadcast TV39s response to the accountability of Internet clicks The decline of print journalism esp in advertising revenues We39re not out of the woods just yet but we39ve turned a corneramp160 It39s akin to an adolescent39s growth spurt a teenager39s voice cracking in midsong This past week saw an official end to the WGA39s dispute against the AMPTP Reuters reports that Toshiba is throwing in the towel on its HD DVD format and it39s stock surged 5 on the news Converter boxes for the transition to Digital TV go here for the LA Times39 Digital TV for Dummies primer go on sale today exactly one year from the switch All in all after resisting the Shock of the New we find it39s not so bad after all An end to the Writers Strike had one immediate salutory effect The Oscars are a go The highestrated entertainment show of the year 200739s telecast did 87M viewers in the US alone is not only a bonanza for ABC charging 182M for a thirtysecond spot but a showcase for brands not unlike the Superbowl This year two prediction markets Hollywood Stock Exchange and Ireland39s InTrade are both going heavy for No Country For Old Men in Best Director and Best Picture categories they often go hand in hand While coverage of the red carpet will show that the industry is open for business nothing will hearten audiences more than the return of the shows that went black during the last three months Multichannel News has a schedule of the rollout quotChChChChangesquotThe recognition that something is afoot has emboldened in some cases coerced media outlets to lurch forward into the abyss Last week journalism went through its fits and starts CNN launched their version of CJReportcom the citizen journalism Website iReportcom While TechCrunch and paidContent were somewhat blase about the beta let39s give it a chanceamp160 In the land of print Gannett Hearst Tribune and the New York Times Co banded together to launch quandrantONE an ad network that hopes to make it possible to reach its aggregate 50M monthly uniques in a single bound take that Craig Newmarkamp160 While Nielsen bought up Audience Analytics for its Audience Watch software last week media research company TRA quotTrue ROI Accountabilityquot for Media launched its service merging data culled from cable settop boxes and consumer purchases database think Duane Reade loyalty cards Even beleagured Comcast launched a trial balloon for a national interactive ad platform for cable operators seeding its quotProject Canoequot with 70Mamp160 Across all media PQ Media asserted that this will be the year for a surge in Branded Media look out for Webisodes they39re predicted to jump 45 in popularity Yahoo Still Dancing As Fast As It CanYahoo continues to be the big story in the technology sector Depending on the time of day it39s either been defeated from a private equity buyout is in the midst of a family squabble between factions that want to acceptrefuse Microsoft39s offer is talking to News Corp about merging with Fox Interactive Media or has initiated talks with fellow downonitsluck AOLamp160 There39s even a first wave of shareholder lawsuitsamp160 PaidContent surveyed a handful of analysts consensus remains that the MSFT deal39s closetoinevitable Clouds CrashOne tech story that temporarily repurposed reporters from the Yang beat was the two hour and fortyfive minute downtime of Amazon39s S3 storage While not as bad as the Internet cable outage in South Asia a few weeks back or the more recent Blackberry blackout Amazon39s quotcloud computingquot freeze affected such outfits as the New York Times its blogging and Twitter S3 until now has been 9999 reliable but as Google and possibly Microsoft embrace this direction its important to note that it isn39t infallible not that your server would be The SmartMob ReturnsWhile the end of 2007 saw a backlash in the anointing of usergenerated content crowdsourcing continues to show its strength The actions and votes of the Superdelegates are now under scrutiny The formerly omnipotent Church of Scientology continues to be virtually tarredandfeathered JackMyers Business Report contributor Elaine Liner wondered aloud whether videoclips of the rallies of Anonymous world wide and in her hometown were being censored by YouTube kowtowing to CoS pressure while SearchEngineWatch dug deep to find that YouTube39s servers didn39t count or update videos for 40 hours and suggested that it was part of the online video sharing Website39s sitewide upgrade of features for both advertisers and users Whatever the case the rise of this antiScientology movement thanks to YouTube and the blogosphere is undeniable Anonymous39 Message to Scientology in a mere three weeks has garnered 24M views Whether or not Scientology adopts new policies of engagement or not technology has made its opacity untenable Following the leads of Radiohead and Moby who now freely licenses his music to indie filmmakers REM has just made videos for its upcoming album open source encouraging fans to slice and dice its content and post them on its YouTube channel No one seems to have embraced the spirit of this age more than director Michel Gondry His new release Be Kind Rewind is both an homage to Let39s Put On A Show nostalgia yesterday39s UGC and the videocassette era This clip is his remix of New Line39s trailer Like Peter Sellers in The Mouse That Roared he plays all major parts amp160

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MediaBizBuzz.com for February 18, 2008: The Way Forward and More!

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Jerry Weinstein

Hispanic Leadership Roundtable: Inclusion, Mentorship, and Building the Next Generation (Video) - By Juan Ayala

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MediaBizBuzz.com for February 18, 2008: The Way Forward and More!

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Jerry Weinstein

Hispanic Leadership Roundtable: Inclusion, Mentorship, and Building the Next Generation (Video) - By Juan Ayala

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