MediaVillage Advances Media Insights with New Capabilities

NEW YORK NEW YORK amp8211 May 16 2018 amp8211 MediaVillage the industryamp8217s leading research content marketing and business development firm in the media and marketing industry announces a partnership with MaruMatchbox to use their Eye intelligence platform for advanced data analytics and visualization amp160A primary source for media trends and economic forecasts MediaVillage publishes several landmark studies annually including the Media Marketplace Assessment Study UpfrontNewFront Study and Media Brand Equity Studyamp8220The Eye platform gives us the ability to see and work with data in powerful new waysamp8221 says MediaVillage President and Chief Operating Officer John McMenamin adding amp8220It also allows our member companies a better way to engage with our data for deeper drilldowns and reportingamp8221 amp160Jack Myers MediaVillage Founder and Media Ecologist says amp8220The robust analysis of data is critical to discover greater insight The Eye platform is an exceptional tool for working with large amounts of data as well as data from different sourcesamp8221Eye a nextgeneration analytics and reporting platform specific to the market research industry provides unique dashboards flexible reporting advanced analysis functionalities and performance managementamp160 amp8220MediaVillage has a lot of amazing data Eye will help take the value of that data to another levelamp8221 says Bruce Friend President of Media ampamp Entertainment MaruMatchboxMediaVillage is currently using Eye on its 2017 Media Marketplace Assessment and 2018 Media Brand Equity StudyAbout MediaVillage MediaVillage is a leading research publishing and business development firm in the media and marketing industryamp160 Founded in 2015 by renowned Media Ecologist Jack Myers MediaVillage advances the business value of media within the broad business community and helps member companies grow share in a rapidly changing marketamp160 Recognized for its prominent research reports and exclusive thought leadership editorial MediaVillage serves a growing community of over 35000 decision makers who are shaping 215B in annual media expendituresAbout MaruMatchbox MaruMatchbox is the market leader in the use of technology and insight communities to produce outcomesfocused market research It has been applying new technology to push the boundaries of customer intelligence for over a decade unifying deep sector expertise with customer insights backed by superior quality dataamp160

Become a Thought Leader. Share your thought leadership article with industry professionals & have them archived in Thought Leadership

MediaVillage Advances Media Insights with New Capabilities

Publish date

Channel

Archived in

Hispanic Leadership Roundtable: Inclusion, Mentorship, and Building the Next Generation (Video) - By Juan Ayala

More Videos:

Become a Thought Leader. Share your thought leadership article with industry professionals & have them archived in Thought Leadership

MediaVillage Advances Media Insights with New Capabilities

Enjoying This Commentary? There's More to Love

Stay in the know with more from MediaVillage

Hispanic Leadership Roundtable: Inclusion, Mentorship, and Building the Next Generation (Video) - By Juan Ayala

The payment was successful

Cookies