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Exclusive: Frenemies Author Ken Auletta Speaks Out on Kassan, Sorrell, Marchese, Ross, Yaccarino and More

Exclusive: Frenemies Author Ken Auletta Speaks Out on Kassan, Sorrell, Marchese, Ross, Yaccarino and More

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The Myers Report
10 51

Ken Auletta believes that "advertising is a central institution to our economy, a vital business, a reflection of free enterprise and an essential tool of democratic capitalism."  Yet it is being assaulted.  "A once comfortable agency and media business is now assailed by frenemies, companies that both compete and cooperate with them," he says.  "The argument that the subscription model will replace advertising is fallacious.  Yet, the 30-second commercial is dead; how do you do a 30-second ad on mobile screens?  Fifty-five percent of people who record programs skip the ads; they're annoyed by pre-rolls; the more advertisers know the better they can target, but then privacy issues loom large."

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Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection… read more

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Knowledge Exchange
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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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