Addressing a room of media professionals earlier this month at the Advertising Club’s Great Debate 7, Michael Kassan, Chairman and CEO of MediaLink, declared the current state of the advertising industry a “review-maggedon.” With an unprecedented number of agency contracts in review and billions of ad dollars up for grabs, his dispiriting description is certainly an apt one. As Kassan remarked, “We are in that moment of absolute chaos.
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