Mindshare: A Very Data-Inspired Halloween

Frightgeist uses Google search data to figure out which Halloween costumes are trending across the US You can look at which costumes are most popular overall on a national level or check the live map to see which ones are trending on a citybycity basisamp160Some of this yearamp8217s most popular searches include Harley Quinn Star Wars and superheroes amp160so if thatamp8217s what you were planning donamp8217t be surprised to see a few copycats this weekend On the other hand if youamp8217ve been struggling to figure out a costume now youamp8217ve got a whole set of ideas right in front of youFor brands and marketers Frightgeist is a great example of how to leverage customer data and insights to create something of value for your audience Itamp8217s not enough to just have lots of data itamp8217s about using that intel in creative waysThe other takeaway is about cutting through the clutter of sameness in a crowded cultural event like Halloween placing the importance on not just being timely but different Another good example of bringing value and being different is the Halloween list released by Vivino an app for wine enthusiasts Theyamp8217ve thoughtfully paired different wines with Halloween candy for the adult who has snacks leftover once the Trick amp8216or Treaters are goneUltimately with the right strategy and thinking any brand can find ways to be relevant within the cultural zeitgeistThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillageMyersBizNet management or associated bloggersamp160

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Mindshare: A Very Data-Inspired Halloween

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