Millennials and Travel Trends

The Millennial stereotype has long been that theyamp8217re young wild 20somethings who want to travel to party But thereamp8217s a much wider range of ages and life stages in this demographic amp160including Millennials with families who are settling downAnd it turns out that that group is actually driving travel spend as well A new study shows that 43 of Millennial families are planning to take vacations over the next year amp160thatamp8217s 16 higher than the number of Millennial couples who are doing the same Millennial families also plan to spend an average of more than 6000 on vacations during the next 12 months amp160a 19 increase over how much they spent last yearamp160So how do marketers make their play for this age groupamp8217s wallet Our own research at Mindshare has yielded three key takeaways for engaging the millennial traveler1 Millennials choose experiences before location Theyamp8217re thinking about what they want to do not just where they want to go2 For them traveling is all about exploring local culture and community amp8211 things like meeting new people trying new foodamp160or exploring the local music scene3 These experiences are more important than just purchasing material items because they give life more meaningThese are all things brands should be thinking about as they make their play for this demographicSource MMGY GlobalThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillage management or associated bloggers

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Millennials and Travel Trends

Publish date

Channel

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

More Videos:

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Millennials and Travel Trends

Enjoying This Commentary? There's More to Love

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

The payment was successful

Cookies