Mindshare: The New Emoji World Order

Itamp8217s no secret that emojis have exploded in popularity over the past couple years Just last week the Internet celebrated World Emoji Day generating over 300000 tweets for the hashtag alone And today nearly half of all comments and captions on Instagram have emojis in themamp160Now a new company called Fooji is letting people order meals online by simply tweeting a food emoji After signing up through Twitter all you have to do is tweet an emoji that represents what you want to eat be it a burger fries pizza and more Fooji then selects a local restaurant to deliver your order You canamp8217t customize your meal or sub something out you just tweet the emoji and Fooji takes it from there All orders cost a flat fee of 15A lot of different brands and marketers are getting in on the emoji trend In fact Dominos actually launched a program in May to let you order their pizza by tweeting emoji the first brand to do so Pepsi and Victoriaamp8217s Secret launched their own emoji keyboards for World Emoji Day Even the White House has gotten in on using emoji onlineWeamp8217re looking at the rise of a new kind of brand storytelling something that could lead to more convenience for consumers when they buy onlineThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillage management or associated bloggers

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Mindshare: The New Emoji World Order

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Mindshare: The New Emoji World Order

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