Mindshare: Total Eclipse of the Heart ... Rate

For users of the Apple Watch HeartWatch accesses your heart rate data and turns it into a visual dashboard It uses Appleamp8217s data to give you daily averages peak readings and more And it breaks up the data for your Regular Heartbeat versus your Workout Heartbeat versus your Waking Heartbeat Using the info the app can also send you push notifications if your heart rate reaches a certain limit making it useful both for workouts and general health monitoringamp160amp160HeartWatch is a good example of the power of data visualization Itamp8217s not just about painting a pretty picture but using the visuals to uncover insights that people wouldnamp8217t have seen otherwiseFor instance this fall we talked about Googleamp8217s Frightgeist a live US data map that helped shoppers by showing the most popular Halloween costumes in each cityIt all feeds back into a key trend that weamp8217ve been monitoring at Mindshare Outsourcing Control Moreamp160and more consumers are looking to tech to help simplify their lives whether itamp8217s managing their health their time or their money From counting calories to divvying up bills brands that can help people make better sense of their habits and challenges will consistently reap the benefitsNaturally data visualization has also shown to be quite powerful for marketers internally helping brands identify trends in faster and more easily actionable ways Thatamp8217s why at Mindshare weamp8217ve developed visual tools to analyze everything from competitor data to geographic insights presenting the info in quick dashboardsThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillageMyersBizNet management or associated bloggers

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Mindshare: Total Eclipse of the Heart ... Rate

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