Mindshare Video: When in Doubt, Add A Puppy

According to ICM the average person owned 156 CDs in 2005amp160 Today we have instant access to more than two billion Spotify playlistsamp160 With seemingly endless content options the world seems more complex than everOur research at Mindshare shows that consumers are feeling the effects with 67 saying they quotfind the world to be increasingly complexquotamp160 And having too many options takes a toll on decisionmakingamp160 Many people feel paralyzed by choice nearly half say they sometimes quotspend more time trying to decide what to watch than actually watching somethingquotOthers fall back on safe bets over half of consumers admit to watching an entire TV series multiple timesamp160 Interestingly Netflix research shows that four out of five Canadian members have watched Netflix with their petamp160 The majority 61amp160actually find pets to be the best binge partnersamp160amp160Whatever content people choose it39s an escape from the anxiety of everyday lifeamp160 From our research nearly twothirdsamp160of people say they quotuse content to take my mind off of negative things going on in the worldquotAs shows and movies play a bigger role in one39s identity escapism goes beyond a solo pursuit or something you just do with your petsamp160 From Meetup groups hosting Westworld watch parties to conventions like ComicCon and RTX content lovers are herding together to form collective escapismSome brands go a step furtheramp160 Luxury online fashion platform Ssense has a Montreal flagship storeamp160that gives customers the chance to engage with art and design programming as well as the items available for purchaseamp160 In The Globe and Mail cofounder Rami Atallah has said that quotExperience is maybe an overloaded word nowadays but it39s really about being able to touch people emotionally and make people feel like they39re part of the communityquotFor marketers it is important to find ways to simplify your messaging or block out excess noise in the age of complexity as well as determine how your product or brand can create a quotsafe havenquot for consumersamp160 Does your tentpole strategy align with consumer39s changing behaviorsamp160 Is there any way to integrate a puppy into your shopper experienceFor more episodes of Culture Vulture Live and information on the latest in adaptive marketingamp160visitamp160MindshareInTheLoopcomClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers amp160

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Mindshare Video: When in Doubt, Add A Puppy

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Mindshare Video: When in Doubt, Add A Puppy

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