Minorities Feel Excluded from Business Decision-Making Process Report

The study quotMy Voice Matters Linking Inclusion to Business Growthquot investigated levels of inclusion when making business decisions determining career progression and growth and evaluating a sense of belonging within the industry The report queried respondents in three key areas linked to business performance My Voice in the Room My Voice in the Company and My Voice in the IndustryIn terms of race and ethnicity survey respondents were divided into two groups White NonHispanic and Ethnic Minority Across all dimensions Ethnic Minority respondents indicated they did not feel included in the corporate decisionmaking process as much as their White NonHispanic counterparts In many instances the gap was statistically significantFor example 49 percent of White NonHispanic respondents said they felt comfortable sharing their perspective when important business decisions were being made in meetings compared to 36 percent of Ethnic Minority respondents More dramatically 41 percent of White NonHispanic respondents said their manager included their perspective in key decisionmaking processes compared to 28 percent of Ethnic Minority respondentsGender also played a role in corporate decisionmaking albeit with minimal statistically significant differences between men39s and women39s levels of inclusion according to the studyFor example the study revealed that 44 percent of women and 48 percent of men said they felt comfortable sharing their perspective when important business decisions were being made in meetings Similarly 36 percent of women and 35 percent of men said they felt their voice was being quotheard respected and considered when making business decisions in meetingsquotDespite those findings there were disparities Fortythree percent of women said they believe they have the same quotchance of progressing upward at my company as everyone else at my levelquot but only 29 percent of male respondents agreedquotThis important new study brings greater insight and understanding as to how differences in ethnicity gender age status and income affect an individual39s feeling of inclusionquot said ANA CEO Bob Liodice quotThese findings suggest that organizations must be increasingly focused to evolve human resource strategies to diminish inclusion related differences and optimize overall performancequotThe key goal of the study was to explore how to construct an inclusion framework to measure business results The AEF embarked on a sixmonth journey to develop this framework with key stakeholders in the talent ecosystem such as marketers researchers recruiters DEI executives ad agencies and academicsADDITIONAL FINDINGSLGBTQ respondents reported a disconnect in being represented in company diversity and inclusion effortsMarried people and those living with others said they believe they contribute more significantly to business decisions than those not married or living with othersOlder respondents age 55amp821164 feel their voice is heard in the room across the company and in the industry while people ages 45amp821154 feel more disenfranchised in their companyRegarding salary those in the highest salary band 100000 and up said their voice in the room company and industry has more influence than those in the next salary band down 75000amp821199000With tenure the data shows that when the 18amp821129 age group is invited into the room they seem to be comfortable sharing their perspective However those in this younger age bracket are not invited as frequently into those discussionsOther surveyed groups amp8212 military disability and brand versus agency amp8212 showed minimal statistically significant differencesThe AEF plans to make the study a centerpiece in helping companies benchmark their own inclusion efforts against industry norms In addition to integrating the study39s findings throughout the ANA the AEF also plans to work with other industry trade associations such as the 4A39s the IAB and the AAF to help elevate the report39s findingsMETHODOLOGYThe AEF collaborated with Morning Consult to develop and administer the study in January 2020 results were available in March 2020 The survey was anonymous with 268 marketing and advertising professionals respondingThe full report can be accessed hereClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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Minorities Feel Excluded from Business Decision-Making Process Report

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