The proliferation of misinformation and disinformation poses significant threats to both advertisers and society. The 4A's Advertiser Protection Bureau (APB) has turned its attention towards the intractable twinned issues of misinformation and disinformation, in the whitepaper, Misinformation/Disinformation in Focus released today. A global, cross-industry group has assembled not only to define misinformation in a specific and actionable way, but also to grade misinformation in accordance with the APB's Brand Suitability Framework in order to give advertisers real-world intelligence on which to base their marketing decisions.
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