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Hulu Asks: Mobile First? What About Living Room First?

Hulu Asks: Mobile First? What About Living Room First?

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Peter Naylor

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Hulu InSites
12 34 64

Over the last ten years there has been an increased focus on mobile devices as a key way to reach consumers, and for good reason. Mobile phones are nearly ubiquitous and smartphone penetration continues to rise, now trailing only TVs and DVD/Blu-ray players in US households (CEA, 17th Annual CE Ownership and Market Potential Study). Video is coming to the forefront across the key mobile channels, particularly social. So conventional wisdom on advertising in digital video might suggest a focus on mobile. However, while some studies have shown that consumers are increasingly watching more content for extended periods of time on their phones (IAB, Mobile Video Consumption -- A Global Perspective), when it comes to long-form, premium content, you have to start with the living room.

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Peter Naylor

Peter Naylor is the Senior Vice President of Advertising Sales at Hulu where he oversees the company's advertising sales and sales operations functions. Prior to Hulu, Naylor was an Executive Vice President of Digital Media Sales for NBCUniversal (NBCU) … read more

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Home Advancing Diversity
Knowledge Exchange
Group Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

Welcome to The Myers Report, a comprehensive hub within MediaVillage that presents the results of major industry studies, in-depth insights, market intelligence, and a wealth of media, marketing, and advertising-related data and resources. Delve into the latest financial data and forecasts that shape decision-making in the ever-evolving media landscape, and access valuable tools and information to empower professionals and businesses alike. Stay ahead of the curve with the latest trends and analysis, curated to provide a holistic view of the dynamic media industry.

Go to page
#

Welcome to the Thought Leadership & Insights section of MediaVillage, your go-to destination for cutting-edge news, perspectives, and strategies from media agencies and brand marketers. Explore a curated collection of forward-thinking articles, interviews, and analyses that shape the future of the media industry and drive impactful advertising campaigns.

Go to page
#

Discover the Media Owners & Sales Insights section of MediaVillage, where you'll find a wealth of thought leadership, up-to-the-minute news, and invaluable insights from media owners, media sales organizations, vendors, and suppliers. Dive into exclusive content that unveils the latest trends, innovations, and strategies driving the media landscape and fueling successful collaborations within the industry.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
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