Mobile Messaging and the Rise of the On-Demand Economy

But there is disruption on a much larger scale how we communicate is changing The traditional methods of reaching consumers like email advertising and telecommunication no longer sufficeWe Have Entered the Age of Mobile Messaging There are now more than two billion monthly active users worldwide across a multiple of social messaging apps This staggering number is a strong indication that the majority of conversations are now happening on mobile messaging platforms It39s the fastest adoption of a communication technology ever Now is the time for marketers to join the conversationBut why the shift to mobile messagingAttention and immediacyAttention and immediacy are key commodities brands need to consider when interacting with today39s consumer With the proliferation of apps new technology and the myriad of devices now available connecting with consumers and grabbing their attention is harder than ever It39s the onetoone brandtoconsumer connection that is driving every brand39s customer acquisition strategyConsumers Now Have the Power Like it or not the reality is the relationship between brands and consumers has undergone a massive overhaul leaving the power in the hands of the consumeramp160 Consumers determine what they view and when they view it They now dictate when and how they interact with brandsamp160and in what capacity Mobile messagingamp160and its relevance in the ondemand economyamp160is a manifestation of the newage consumer who wants to control the relationship with brandsMillennials Will Spark the AdoptionThis leads into another important arguably more significant driver of growth for mobile messaging The ability to connect with Millennials The challenge faced by brands is that Millennials are immune to ads and traditional marketing They seek meaningful authentic interactions with brands Given the rate at which Millennials are texting each other mobile messaging could be the key to help brands break through and connect on a genuine level Then the rest will followRethinking the Traditional Marketer39s ApproachThe ondemand economy is not generation specific it has spawned businesses that serve all consumers The same is true for mobile messaging it is becoming the preferred communication method for people of all ages For businesses to thrive they must not only innovate in the product or service they offer to consumers but how they actually communicate to them as well Mobile messaging is the next frontier that will enable businesses to communicate in an effective meaningful wayA Solution Built for BusinessMany social platforms are now attempting to satisfy the needs of the business world However there still lacks a purposebuilt platform designed to support business communication Pypestream is one emerging tech company that39s seeking to solve this The Pypestream platform has the features required to support business communication such as private and secure chat channels file storage and inmessage paymentsImage at top courtesy of CorbisThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers

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Mobile Messaging and the Rise of the On-Demand Economy

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Rick Sirvaitis

"About That with Carl Mayer:" Alaina Donnellon (Episode 10: Political Spending) - By Carl Mayer

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Mobile Messaging and the Rise of the On-Demand Economy

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