Mobile Strategy from a4 Experts

Mobile advertising is an important component of any advertising strategy but how can you make it work best for your brand After all an ad campaign is only as good as the audience it reaches Whether youamp8217re new to mobile advertising or running mobile ads and looking to elevate your results amp8212 weamp8217re here to break it down for youThe following article will discuss why mobile advertising is essential in an ad strategy and ways businesses can effectively reach their audience to get the most out of their mobile advertisingWhy MobileIf you do a quick search of multiscreen advertising you will likely see recommendations for mobile advertising From accessibility 85 of Americans own a smartphone to cost mobile ads greatly benefit any marketing campaign quotWe spend four to six hours daily on our phonesquot says a4 Partner Program Manager Matt Moulton quotPutting a message on someoneamp8217s phone is reaching them where they spend the most timequot Most importantly mobile advertising gives advertisers unique opportunities to target the right audience1 Location TargetingDid you know 83 of marketers find their campaigns are more successful when they use location data Geotargeting is the core targeting layer of the majority of all campaigns When geotargeting an audience advertisers can ensure they reach users relative to their location For example a car dealer may target those within 10 miles of their lotTake it a step further and reach your audience with a geofence Geofencing gives your mobile campaign the power to reach users at a specific address in real time This could be reaching customers while theyamp8217re at a competitoramp8217s location or geofencing an event while users are attending You can even choose to remarket to them after the eventamp1602 DemographicsResearch shows that targeted advertising can be two times as effective as ads that are not When your audience is clearly defined you can tailor your message for the most effective advertising strategy Enter demographics Demographic data can help your business understand the characteristics of the people who buy your product or service quotWhen it comes to reaching your audience things like household income age and gender are really going to make you most successfulquot says Moulton By tailoring your advertising message to the interests and values of a particular demographic your business can increase its chances of reaching its intended audience and generating a positive response or action3 Contextual TargetingContextual targeting allows advertisers to show their ads to users who are more likely to be interested in their products or services This targeting method takes into account the context of the user39s online behavior to deliver ads that are relevant and timely For example a dog trainer may use mobile ads to reach pet lovers As part of their campaign they deliver an offer to consumers when they are searching for petrelated content on relevant websites With contextual targeting advertisers can increase the relevance of their messaging improve clickthrough rates and ultimately drive higher conversion ratesSee Success with Mobile AdsReady to elevate your mobile strategy a4 has multiple options to reach your audience on mobile From our owned and operated media products like AdMessenger and mobile ads on the ever popular Rate My Professors to display video and social campaigns we make it simple to stand out and reach your audience on mobile quotSeparate yourself from what everyone else is doing in a saturated marketquot says Moulton quotMobile advertising is costeffective and allows you to reach the audience you actually want to see your adsquot Ready to get started Contact us todayThis article was written by Hannan AllenPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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