Jack Myers TomorrowToday forecasts total U.S. annual out-of-home ad spend will post modest gains from 2017 through 2020. The growth of alternative "out & about" media spend options, especially mobile & apps (excluding mobile search), will be an obstacle to growth for out-of-home. Annual ad spend in mobile & apps is projected to grow by over $24 billion from 2017 to 2020. Out-of-home includes legacy & digital ad spend for billboards, street furniture, transit, place-based, and cinema.
The full report is available to all MediaVillage member companies. Non-member companies may purchase the 45-page detailed report "Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast 2000-2020" for $4,950 by clicking below. To verify if you are a member company, please email firstname.lastname@example.org.
File Size: 6.2 MB
Publish date: 02/20/2018
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.