More Tidbits and Takeaways from NewFronts 2019

Studio 71Venueamp160amp160Lower level theater of AXA Equitable CenterNewsamp160 Red Arrow39s digital programming outreach will have at least ten series on Facebook Watch by the end of the year several of them gamingorientedamp160 Popular YouTubedistributed seriesamp160Good Mythical Morningamp160is now getting smart TV device distribution via Rokuamp160 Also on deck a big move into podcasting with 30 series launching soon or in developmentData Insightamp160 The company39s catalog of digital fare gets 105 million active viewers and three billion crossplatform impressions per monthInnovative Opportunityamp160 Advertiser participation in a media effectiveness project in association with Amazon Web ServicesCuisine amp160Various postpresentation appetizers including mushroom pizza bites seared tuna on potato chips and stuffed peppersKey Takeawaysamp160 Look for more original shortform series to morph into longform over the next year picking up smart TV setdevice distribution Also some producer should work up a longform series for exotic animal expertamp160Mike Holston akaamp160quotThe Real Tarzanquot whose wellbehaved tancolored lizard make that wellbehaved giant lizard charmed attendees at the end of the presentation and for considerable time afterwardamp160Ellen Digital NetworkVenueamp160 Union ParkNewsamp160 Upcoming unscripted series include Well Well Wellamp160hosted by Glee costaramp160Lea Michele and Life39s FirstEvers where people give away cash prizes to people in needData Insightamp160amp160Ellen DeGeneres39 webdigital programming venture produces 1215 original programs per day available to more than 213 million crossplatform users each monthamp160 Game segments alone reach 54 million people per monthInnovative Opportunityamp160 Full program and segment sponsorships plus participation as prize donors within individual segmentsCuisineamp160 Buffet table with greens breads ham and a separate ice creamcandy cornerKey Takeawaysamp160 For now EDN will stand pat on its unscripted content emphasis and mix of web and social media distributionamp160 A dip into scripted and semiscripted programs is possible down the road along with a smart TVcentric channelamp160ViceVenueamp160 Jing Fong aamp160popular Chinatown attractionNewsamp160 Vice will combine all of its web content into one website by the end of May with former separate sitesamp160Motherboard Viceamp160News Noisey and Munchiesamp160becoming branded sections within Vicecomamp160 A new set of Viceland series begins May 22 with The Wrestlers profile of professional wrestling39s bizarre subcultures followed by the debut of Jasper ampamp Errol39s First Time June 11 twosome move outside their comfort zone by learning how to master bullriding Zumba and other pastimesamp160 Look for the debuts of Danny39s House Donkmaster How to Rob A Bank and Fine Young Criminalsamp160during the second half of 2019 on Viceland plus The Vice Guide to Everything interstitialsData Insightamp160 More than 124 million people in North America and 300 people worldwide see Viceamp160in some video manner each monthamp160 That adds up to more than one billion minutes a monthInnovative Opportunityamp160 Crossplatform sponsorship and community outreach initiatives connected with The Contenders a new documentary series tracking candidates and issues in the 2020 presidential electionCuisineamp160 Plentiful selection of eats served on dim sum carts and from waitersamp160 Selections included panfried pork and vegetable dumplings har gow sticky veggie fried rice chicken bites and seaweed saladKey Takeawaysamp160 More emphasis on multiplatform documentary content that runs across cable networkamp160Viceland the reconstituted Vicecom and social mediaamp160TargetVenueamp160 Metropolitan West on W 46th StNewsamp160 The department store chain39s media network unit will now go by the name Roundel another way to describe Target39s famed bullseye logo Already serving some 1000 clients via instore web and YouTube marketing campaigns including CocaCola Mondelez Mastercard and Allstate Insurance Roundel will craft and manage an expanded set of media advertising and promotion initiativesData Insightamp160 Target stores and digital commerce venues attract more than 30 million and 25 million visitors referred to as quotguestsquot by Target management respectively each weekInnovative Opportunityamp160 Participation andor sponsorship of customized YouTube videosCuisineamp160 An outstanding lunch assortment from eateriesamp160including Momofuku Dean ampamp De Luca Andy39s Italian Ices and Calexicoamp160 Momofuku39s chicken rice bowls were so in demand all the bowls were taken within 20 minutesamp160 Other standout treats were Dean39s albacore tuna sandwiches Concord grape and pink lemonade ices from Andy39s and Calexico39s chicken and black bean burritosKey Takeawaysamp160 Unlike Walmart Target does not want to be in the original program production business via Roundelamp160 Yet there are several ways Roundel can be a TV forceamp160 One direction that management is looking at is incorporating linear TV networks and smart TVs with client promotions Another possibility launching an interactive TV shopping serviceamp160DigitasVenueamp160 Highline StagesNewsamp160 The ad agency and NewFronts cofounder will collaborate with the John F Kennedy Library this summer on Moonshot an augmented reality application marking the 50th anniversary of the first US moon landingInnovative Opportunityamp160 Sponsorships of Moonshot segments delivered via mobileCuisine amp160Kale Caesar salad on edible parmesan cheese crust was the bestamp160among the postpresentation appetizersKey Takeawayamp160 Moonshot judging by footage presented at Digitas39 event deserves to be distributed among as wide an audience as possible Given smart TV sets and TVconnected devices can handle augmented reality and 360degree produced content Digitas and the JFK Library should make this attraction available to the public through these platforms as well as via mobileClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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More Tidbits and Takeaways from NewFronts 2019

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Simon Applebaum

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More Tidbits and Takeaways from NewFronts 2019

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