Moviegoers Watching In-Cinema Pre-Shows Are Engaged With Advertising - Daily Data Sponsored by Screenvision

Perhaps it39s the elated mindset of moviegoers as they enter their moviegoing experienceamp8230with good friends and family ready to see their favorite star in their latest film all settled in their seats with their concession snacks watching the preshow entertainmentAdditonal findings from the Jack Myers Emotional Connectionamp174 study illustrate the power of the cinema ad sector among moviegoers who on average are in their seats 20 minutes prior to the movie trailers areamp8230amp183twice as likely to agree with the statement quotmovie theaters have commercials that are interesting to mequot compared to all moviegoersamp183seventyfour percent more likely compared to nonmoviegoers to quotpay more attention to ads at the movies vs ads on TVquotamp183nearly 25 times more likely to see ads shown at the theatre as a recommendation and more likely to purchase compared to nonmoviegoersamp160Movieamp160Pay Moreamp160Ads At Movies Seenamp160amp160TheatresIndexAttentionIndexas a RecommendationIndexamp160Have Ads ThatToto Ads InToMore Likely ToToamp160Are InterestingAllCinema vs TVAllConsider BuyingAllAll Respondents248amp160326amp160184amp160In Seats 20 Minutes Before Movies Starts507204566174436237Source Myers Research on the Emotional Connections of Audiences to the Media They Consume Conducted online among 8000 respondents aged 1555 Daily Data sponsored by Screenvision

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Moviegoers Watching In-Cinema Pre-Shows Are Engaged With Advertising - Daily Data Sponsored by Screenvision

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