MSLGROUP: Four-Step Crash Course on Facebook's Updated Brand Pages - Romain Vezirian & Nicolas Sibouni

Welcome MSLGROUP our newest MediaBizBloggerIf you manage a Facebook brand page you have certainly noticed that brands have a new look on the social networkJust last Monday as Facebook community managers for several clients we received a notification about the updates We think they create new and exciting challenges pose questions and foster new ways to interact with fans We39ve spent the week figuring out what the changes mean to our clients and we are sharing our analysis with youEach administrator has the ability to switch to the new layout right away or wait until March 11 when all pages will automatically be updated We decided to make the change promptly as you will see from our Renault ZE exampleHere we go1 New look we don39t want to say we told you so butamp8230 We told you so The most obvious new feature of this update is the layout itself This is actually something many of us had predicted here at MSLGROUP Your official Facebook page now looks a lot more like a personal profile We understand why this change was made Users now expect to find their links on the left column The old quottabsquotamp8212those boxes on the top of a pageamp8212are definitely gone2 Behind the curtain a new way to create custom links So what does this mean The content from your old tabs is now accessible from the left column presented as hyperlinks As this is more than an aesthetic change developers will have to use iframes typically used to add an advertisement or small bit of text into an HTML page to build custom linksFacebook has indeed officially announced that it is phasing out FBML code Facebook Markup language which had made it easy to develop applications specifically for Facebook according to the network39s specifications Starting March 11 businesses will no longer be able to create new FBML apps and pages will no longer be able to add the Static FBML appThis is all for the better as it should lead to amp224 Better design iframes lets you use your own design to make your links more consistent with brand guidelines amp224 Better tracking Content within an iframe actually resides on your own site even though it is displayed on your Facebook Page In short this means that you can use your own web analytics program whereas in the past you had to rely exclusively on Facebook39s analysis of your page39s performance Now you can use your both to measure the effectiveness of your marketing program3 More power to the admin This has been a long awaited new feature for administrators of Facebook Pages all over the world as they can finally receive notifications quotlikesquot comments etc on behalf of the brandamp8212by email and directly on FacebookFor example we manage the Renault community page In the past even when on Renault39s page the notifications that appeared pertained to the community manager39s personal account Now the notifications pertain to consumers interacting with the brandOn behalf of all our brands we used to have to check pages constantly and use external tools such as Conversocial or HyperAlerts to make sure we were keeping track of all fan activity Now we get notifications in real timeIn short this meansamp160No more missed commentsBetter overall reactivity especially in case of negative comments about a brandAdmins can even define a blacklist of forbidden words and ensure that such words do not make it on to their Facebook PageBecause of the new brand notifications we now have an quotadministrator39s viewquot where we see every published post Posts containing any of the blacklisted words are automatically put aside in a quotspamquot section As the admins we can then choose whether to publish the message or not And if we don39t allow it the user who published the post can still see the messageamp8230but he will be the only one It39s the ultimate smoke ampamp mirrors move to discourage trolls and facilitate a community manager39s lifeA brand can also decide if it wants to publicize the names of its page39s admins in the right handside column This feature could be useful for companies who want to communicate directly through their community manager and give a quotfacequot to their online presence4 Interactions between pages Finally and this is probably the most exciting new feature admins can now literally quotlog in as a pagequot instead of through their personal profiles Admins can now act on behalf of brands in new and creative waysIn the past despite our ability to manage brand pages we couldn39t comment on behalf of the brand on other brand pages Today we can A brand can now quotlikequot other brand pages not personal profiles and comment as the brand on another brand39s page just as consumers who like things can comment as themselves Time will tell us how this new functionality will evolve however it seems obvious that new partnerships or comarketing opportunities between brands will emerge helping them to promote each other39s news quotsharequot friends and grow their fan basesIn additionWhen Brand A likes Brand B39s page Brand B39s logo is displayed on Brand A39s page The quotlikequot function replaces the quotfavoritesquot categoryBrand A will now receive news from the Brand B in its newsfeedUpdate your pages with the new layout now by following this link httpwwwfacebookcompagesstatus

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MSLGROUP: Four-Step Crash Course on Facebook's Updated Brand Pages - Romain Vezirian & Nicolas Sibouni

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Nicolas Sibouni

Romain Vezirian

"About That with Carl Mayer:" Alaina Donnellon (Episode 6) - By Carl Mayer

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MSLGROUP: Four-Step Crash Course on Facebook's Updated Brand Pages - Romain Vezirian & Nicolas Sibouni

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