MSLGROUP: T-Shirts That Moisturize: What the Health? - Allyson Hugley

quotGood healthquot consistently ranks among the top things that consumers equate with the amp8220good lifeamp8221 according to GfKamp8217s annual Roper Reports Worldwide surveyamp160 In Western markets at a time when the promise of being healthier than previous generations is fading alongside the promise of being wealthier than previous generations good health if not healthier health is now as important to many consumers as having the shiniest status symbol used to beThe implications of this trend are enormous and reach far beyond doctorsamp8217 offices drugstore shelves and pharmaceutical company pipelinesamp160 While there are strong indications that consumers are growing tired of conflicting health information and are tuning it out the appetite for products with health benefits remains strongIconoculture recently released a piece focusing on the range of industries offering products designed to promote and facilitate healthier livingamp160 With a host of new players putting skin in the health game new sources for health expertise are emerging to compete for share of consumersamp8217 minds and conversations This creates challenges for brands ie the potential for health clutter and amp8220healthwashingamp8221 and also opportunities such as creative brand extensions healthier products and educational content to keep the conversation goingHereamp8217s a quick snapshot of the broadening cast of healthandwellbeing playersamp183 Fashion Fabrics and garments have been infused with vitamins and moisturizers Fujiboamp8217s Cosmeplus aromatherapy antibiotics and even caffeine French apparelmaker Lytess claims its products reduce cellulite The SmartShirt from Sensatex can transmit data about vital signs of the weareramp183amp160amp160 amp160Automotive This past July Nissan issued a release saying that it is working on a amp8220Health ampamp WellBeingamp8221 concept to make driving a Nissan safer and healthier than ever before The vision for Nissanamp8217s healthier ride includes vitaminenhanced air filters designed to reduce stress and fatigue and nourish skin Seat design based on NASA research is said to promote proper blood flow to the legs and back during long tripsamp183amp160amp160 amp160Travel HotelBienestarcom plays matchmaker between wellness traveler and destination based on specific therapy beauty treatment or activity Austriabased New Life Hotels tailors vacations for expectant and new parents Patients of Tria Orthopaedic Center in Minneapolis Minnesota are checking in to Hilton for postsurgery care and recovery in lieu of a conventional hospital bedamp183amp160amp160 amp160Electronic Devices Healthrelated phone apps abound There were nearly 17000 health apps available in major app stores in November 2010 with 57 of them being aimed at consumers rather than healthcare professionals Todayamp8217s busy consumer can diagnose manage and even treat her or his condition remotely Exergaming has combined fun fitness and inspiration for the young dancing boxing martial arts sports and not so young more senior centers are using gaming techniques for physical cognitive and social benefits The Elecom MABUR series mouse out of Japan comes with a special resin coating that prevents bacteria from growing on itamp183amp160amp160 amp160Entertainmentamp160 Healthrelated television series amp8212 from The Alzheimeramp8217s Project and The Doctors to Dr Oz and The Big C amp8212 have found loyal audiences A recent Kaiser Foundation study found that 87 of regular Greyamp8217s Anatomy viewers think the medical information on the show is at least somewhat accurateamp183amp160amp160 amp160Cosmetics As the line between beauty and health blurs and consumers become as aware of what they put on their bodies as what they put into them beauty and skincare ingredient lists are looking more like nutritional information Probiotic beauty aids cover imperfections but also support a healthy body GlutenFreeCosmeticsListcom reveals a roster of cosmetics and personal care products that are good enough to eatamp183amp160amp160 amp160Home ampamp Garden For the majority 55 of Americans affected by asthma or allergens clean air is top of mind Vikingamp8217s Plasmacluster Ion Air Purifier for the fridge destroys mold mildew and bacteria LG Electronicsamp8217 allergenreduction washerdryer unit is designed to help people breathe easier while Hydrotect claims its paint cleans the air

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

MSLGROUP: T-Shirts That Moisturize: What the Health? - Allyson Hugley

Author

Publish date

Channel

Archived in

Allyson Hugley

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

More Videos:

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

MSLGROUP: T-Shirts That Moisturize: What the Health? - Allyson Hugley

Enjoying This Commentary? There's More to Love

Allyson Hugley

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

The payment was successful

Cookies