Senior Vice President, Insight Creation
Allyson Hugley is responsible for designing and implementing MSLGROUP research initiatives, developing intellectual capital for the agency and providing clients with consumer and business trend information and insights. Since joining MSLGROUP in November 2006, Allyson has worked on strategic insights assignments for key accounts including P&G, GM, Citi, OSI Restaurant Partners, Hennessy and Heineken.
Prior to joining MSLGROUP, Allyson was a research manager at Scholastic, the world’s largest publisher and distributor of children’s books. At Scholastic, she was responsible for directing new product development, message testing and corporate communications research. Allyson also spent eight years with RoperASW (now GfK Roper Consulting), where she was a senior research director. At Roper, she managed consumer trends, message effectiveness, issues monitoring, and audience measurement research for a range of clients including General Mills, Ms. Foundation for Women, Partnership for a Drug-Free America (PDFA), Anheuser-Busch, SHARP, MTV, and VH1.
Allyson has a B.A. in psychology and Hispanic studies from Connecticut College and an M.B.A. from CUNY Baruch Zicklin School of Business.