NewFront News and Views: Multi-Platform Marks Viacom's NewFront Spot

Venueamp160 PlayStation Theater on the corner of Broadway and W 44th Stamp160 Half the theater was utilized to give attendees a more intimate atmosphere The staging was simple a bare platform in the center surrounded by screens on either side The backdrop behind the platform had a retro game show look comparable to early Password episodes from the 1960samp160 Mark Goodson and Bill Todman would get a kick out of this designamp160Presentationamp160 The message was clearamp160amp160Give us any platform mobile smart TV setsdevices social media even live events and we39ll work them well using digital offshoots of our linear networksamp160 quotWe39ve never been in a better position to provide results for youquot assertedamp160Sean Moran Viacom39s Head of Ad Solutionsamp160 That was one of two messages repeated throughout Viacom39s pitchamp160 The secondamp160 Via Awesomeness the programming service directed at teen girls and Pluto TV the maxi channel bundle available via smart TVsamp160advertisers have more targeted audience opportunities at their disposalamp160 One drawback instead of arranging the information by specific networks all developments at Comedy Central in one segment for example details were offered in a hodgepodge sometimes confusing manneramp160 Most effective moments Awesomeness and Pluto TV39s turns Newsamp160amp160Facebook Watch available on smart TVsdevices will introduce a number of new series in the coming months including Black Coffee morning talk show with BET News commentatoramp160Marc Lamont Hill Two Grown BETcreated scripted comedy involving a pair of twentysomething women moving to NYC at least one series each derived from Comedy Central39s The Daily Show and David Spade39s upcoming latenight pop culture roundup premiering this summer and Throw Back with Nickelodeon nostalgic interview seriesamp160amp160Smarty Pants a game show inspired by SpongeBob SquarePants is among a bunch of new series playing on YouTubeamp160 Pluto TV39s nearterm strategy under Viacom ownership includes a rollout of new channels each featuring archival material by topic ranging from MTV dating series to standup performances at Comedy Central and outdoor adventures from SpikeHostsamp160amp160Uptempo yet smooth remarks by Moran Viacom Digital Studios Presidentamp160Kelly Day and Viacom Chief Research Officeramp160Colleen Fahey Rushamp160 Star Timeamp160 Fine performance by rising country music staramp160Kelsea Ballerini currently on tour with Kelly Clarkson whose new daytime talkvariety show syndicated by NBCUniversal begins this fall quotMiss Me Morequot her first song of two is a winneramp160 Spade also contributed a few laughs while talking up his new seriesData Insightamp160 This event was rich with plenty of data takeaways wellspaced throughout the presentationamp160 A few choice bits Nickelodeon and MTV have 300 million and 250 millionplus social media followers respectively Viacom39s digital initiatives combined reach 80 percent of all adults 1834 and 80 percent of all kids 211 Pluto TV has 15 million active users per monthamp160 Viacom also offered this macro factoid the majority of people under age 35 will be people of color by 2024amp160Innovative Opportunity amp160Several opportunities were showcased including branded series sponsorships such as Mixed Up Challenge a Nickelodeon production for Kraft Heinz39 Oscar Mayer products crossplatform campaigns and involvement with VidCon the annual digital content exhibition marking 10 years this July as well as other live eventsamp160 Cuisineamp160 Various hot and cold delectables were served behind the stage postpresentationamp160 Best eats kale pancetta with a touch of blue cheese and artichoke fondueamp160 Worst eat veggie spring roll too much carrot insideKey Takeawayamp160 All six of Viacom39s core linear networks BETComedy CentralMTVNickelodeonNick JrParamount Network will enter or expand their presence in multiple media venues over the next year from social to smart TV setdevice content distribution and live eventsamp160 Result plenty more crossnetwork and crossplatform advertising marketing and promotion opportunitiesNext up Verizon MediaPhoto at top from left to rightamp160 Jessica Vultaggio Head of Marketing Oscar Mayer at Kraft Heinz Tom Ryan CEO ampamp Cofounder Pluto TV Eva Gutowski Digital Star Nala Cat Digital Star Brent Rivera Digital Star Kelsea Ballerini David Spade Kelly Day President of Viacom Digital Studios Colleen Fahey Rush Chief Research Officer Viacom Amy Kuessner Senior Vice President of Content Acquisition Pluto TV Sean Moran Head of Ad Solutions Viacom andamp160Marc Lamont Hill Digital Staramp160 Photo courtesy of Viacom Click the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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NewFront News and Views: Multi-Platform Marks Viacom's NewFront Spot

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Simon Applebaum

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NewFront News and Views: Multi-Platform Marks Viacom's NewFront Spot

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