Just two years ago, Viacom was all in as an Upfront event player, crafting memorable presentations of the company's linear cable networks from Nickelodeon to BET to MTV. This past Monday afternoon, Viacom surfaced as a participant on opening day of the 2019 Digital Content NewFronts following its first year abstaining from public Upfront events. What a tipping point.
NewFront News and Views: Multi-Platform Marks Viacom's NewFront Spot
