Gender News Weekly

An Unlikely Alliance of Working FathersLast week both Joe Biden and Paul Ryan publicly spoke about the need to spend time with their families as Biden announced his choice not to enter the presidential race and Ryan addressed the conditions under which he would stand for speaker of the House The New York Times explored the worklife dilemma facing fathers and mothers todayamp8212a subject that has long been taboo and is just now gaining traction thanks to some forwardthinking tech companies While asking for work flexibility can hurt men39s careers in the short term quotin the long term if more prominent men talk about family it could reduce the stigma significantlyquot reports The TimesquotManhood Isn39t in Crisis it is the CrisisquotquotIt39s time we eliminate the concept of 39manhood39 altogetherquot reporter Zach Stafford declared in a commentary in The Guardian amp160Citing an essay from activist Kevin Powell he calls for men to stop reacting to perceived threats against their 39manhood39 which often lead to violence and a rejection of womenamp8212even if they don39t recognize it quotInstead of constantly putting manhood under perceived threat we must rethink the concept entirely and maybe amp8211 to be so daring amp8211 throw it outquot Stafford writesRuby Rose Praised for Comments on Gender FluidityOrange is The New Black costar Ruby Rose was lauded on Sunday for her comment about gender fluidity at MTV European Music Awards EW reports quotLadies and gentlemen and everyone in betweenquot she greeted the crowd and the Twittersphere explodedAd Club NY Launches i39mPART Campaign for Workplace Diversity and InclusionThis week The Advertising Club of New York launched their i39mPART campaign calling all media and advertising professionals to participate through social media Partnering with social media agency Attention independent agency Eleven and social mobile messaging platform Snaps the Ad Club campaign champions inclusion and diversity of thought across all industries quotDiversity isn39t just a box to check or 39the right thing to do39 Diversity is inclusion variety and different perspectives and together we can make an impactquot said Tiffany Edwards Foundation ampamp Inclusion Manager You can join the movement hereAd Agencies Can Now Get 3 Percent CertifiedThe 3 Percent Conference kicked off in New York this week drawing in crowds from the agency world and bringing awareness to the fact that only 3 of creative directors are women At the conference twtw Companies president Erin Carpenter and Accelerating Women founder and CEO Lisen Stromberg announced that agencies can now get quot3 Percent Certifiedquot upon completion of the group39s new gender equality program amp160quotWhen an agency applies for certification an independent auditing committee will collect information on salaries the breakdown of men and women in leadership positions and morequot reports Ad Week The organization will then present the agency with realistic goals to achieve a more balanced leadership team It39s about attainable goals and moving the needle the program creators commentedCindy Gallop Starts a Twitter Storm and Calls out SXSW at The 3 Percent ConferenceThe powerhouse that is Cindy Gallop CEO ampamp Founder of IfWeRanTheWorld made quite the impact at The 3 Percent Conference sparking a Twitter storm with her allaround badassery fittingly there was even a lifesize cut out of her in a gladiator suit at the conference Always inspiring and the epitome of female empowerment almost every sentence out of Gallop39s mouth in her keynote speech was a tweetable sound bite whether she was talking about advertising or why all women should watch Mad Max amp160I could go on forever but some of the best includequotWomen challenge the status quo because we are never itquotquotTo the women in the audience I want you to set out to make as much fing money as possiblequotquotNot hiring women means you prefer a homogeneous staffquotamp160quotI don39t wait for things to change I make them changequotquotI39m fed up with seeing young male morons in beer ads If we have more women in advertising we will see better depictions of women and menquot We hear you Cindy and if you want to know more about negative depictions of men in advertising check out Jack Myers39 commentaryDuring her speech she also asked all agencies and brands to boycott SXSW for their decision to pull two antiharassment panels ironically due to harassment reports AdWeek Both panels focused on gaming culture which is often violent or excludes women including a discussion on the Gamergate movement On Monday BuzzFeed and Vox called off their plans to attend the conference unless the panels were reinstatedThe Top Tweets from The 3 Percent Conferenceamp160The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecom MyersBizNet Inc management or associated bloggers amp160

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Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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