Advertising spending (see detailed data below) is forecast to increase a surprising 7.7% to $194.6 billion in 2016, according to the bullish annual ad spending report published today by MyersBizNet. This is Myers’ 29th Annual Advertising and Marketing Spending Forecast, which also projects that below-the-line marketing investments will decline by 3.6% to $369.7 billion, resulting in total U.S. marketing communications growth of only 0.2%.
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