This morning, National Geographic will announce a digital initiative they hope will push their Web traffic to new heights. It’s part of a revamp the venerated brand has been undergoing since last Fall with reorganizations, repositioning, management changes and new sales programs. Many of the new initiatives are on its Web sites, which have seen traffic soar since early last year. A significant part of the growth has been from user generated content, especially the “Your Shot” area on the National Geographic Magazine Web site, where people submit photos that are sifted by editors and voted on by users. A select few get published in the magazine. At the Magazine Publishers of America Magazines 24/7 Digital Conference today, National Geographic Magazine Online Managing Editor Rob Covey will announce “My Shot,” personalized Web sites on which users can post and exchange images. My Shot will launch with more than a million pages built for those who’ve already submitted photos. “We’re hoping to get 40 million pageviews from this,” says Steve Giannetti, SVP, Group Publisher, Magazines and Online, National Geographic Society. He and other executives spoke exclusively to JackMyers Media Business Report.