BOTTOM LINE: In this note we review recent announcements from national TV network owners related to their alternative data-driven (i.e. non Nielsen-based age-and-gender focused) ad sales. Comcast’s NBC Universal, Time Warner’s Turner Networks and Viacom’s Viacom Media Networks are among the leading national suppliers in this field, with products including ATP and NBCU+ (at Comcast), AudienceNow and TargetingNow (at Time Warner) and Vantage (at Viacom).
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