With all of the data initiatives out there, I am personally drawn to Cablevision's, whose STB data represents the largest and most diverse DMA in the country. Currently weighing in at 2.6 million homes and 7.2 million STBs, it covers linear, live and VOD tuning. So it was with great interest that I sat down with Paul Haddad, Senior Vice President and General Manager, Advanced Data Analytics, Cablevision Media Sales, and Bill Feininger, President, FourthWall Media, to discuss their recent partnership and how Cablevision data insights could be incorporated into a more national footprint.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.