Nationalizing STB Data Driven Sales: The Cablevision and FourthWall Partnership

With all of the data initiatives out there, I am personally drawn to Cablevision's, whose STB data represents the largest and most diverse DMA in the country. Currently weighing in at 2.6 million homes and 7.2 million STBs, it covers linear, live and VOD tuning. So it was with great interest that I sat down with Paul Haddad, Senior Vice President and General Manager, Advanced Data Analytics, Cablevision Media Sales, and Bill Feininger, President, FourthWall Media, to discuss their recent partnership and how Cablevision data insights could be incorporated into a more national footprint.